Landing page critique needed

You should iterate on the copy a bit, you waste words without progress and too generic

Who would use this? Does it make like any easier for me than using Google sheets or just keep on my phone? How?

Is this primarily for like supermarket shopping? as the items are repeated buys...

Who is the customer? Could it be that your actual demographic should skew female? Would you change things based on that?..

Hey @Sorata. First of all - I like the idea of the technology you are up to, good job, I have even signed up. About the landing page itself - as fellows are saying it's a bit too generic, I have nothing but agree with it, however, I wouldn't say it's a bad thing though. You give the main idea to the customer about the benefit you are providing, which is what you want, you have visitor's attention, now you want to make it clear for him/her if he/her is a right fit here. What helps in such situations the most is a FAQ section! It actually is one of the most (if not THE MOST) important parts of the landing page. It often is a key element, that helps your site visitor to make that final decision. Try to write down all the questions that fellows here are raising, and write down all the answers. It will be a great start for your FAQ section.
Regarding the design - it definitely needs some improvement. I would suggest hiring someone at least from fiverr.com or upwork, don't invest too much into it, as you are just starging I suppose, but having a nowadays looking website is a must

Great comments.

I would add an image in there too. It can instantly set the tone. Someone shopping - automatically you set the scene.

Also your quote needs some "speech marks".

Ideas sounds good though (as a mother of two trying to budget!)

Hey @Sorata, good call on getting a landing page together :) Having a solid landing page is really important, ignoring signing up early users, it lets you really understand what you're trying to build and how you would sell it when it's finished. You may even rethink some of the product features when working on it

For the feedback on what's there:

• the cookie popup is quite degrading to the experience, I'd put it at the bottom somewhere
• your above the fold content can be optimised, reduce the logo height and some of the padding
• tell me in the copy what the problem is and who the app is for
• the general style of the website could use some improvement. It looks like you've chosen some brand colours with your logo, you should try and incorporate that somehow in the page.
• the default link colour is painful to my eye balls

My overall feedback would be to look at some of the other landing pages people on Indiehackers are posting. They usually follow a pretty standard template, some sort of call to action, explain the problem you're solving and who it's for, show the features, pricing, collect the emails, etc

I'd suggest using a UI framework or theme to give you a kick-start, if you want to do it yourself take a look at tailwind with some of the presets

1. Would add the cookie notice in the bottom
2. Too much text
3. Try using different font size to hightlight hierarchy
4. Don't let any text span the full width of the page (limit size to 500-600px)
5. Would give different background to different parts of page to separate sections.

Hello @Sorata! Congrats on getting your first landing page out, I'm sure you spent a lot of time working on it.

I think at this point, telling you my first impression / what I felt on your page will be very helpful to you. So here it is in chronological order!

• (landing page loads) Huh... why is the logo so big...
• What should I focus on? Where is the main value prop sentence?
• Oh ok... keep track of shopping... but why? How?
• (As I'm reading the description) huh... so this sounds great and all but again... how?
• The subscription section is... sort of bland...
• What did I just read?

For a first draft the site is not bad. But as you can see from my confusion above, I don't think it does a good job selling / explaining your service. Take a look at this great example that I used when I was optimizing my own page. After the optimizations my conversion rate went up by almost 70% :)

Good luck!

I'd agree with @hatkyinc that the overall copy is a bit too generic. With that, I have some recommendations.

From my point of view, the overall theme of the copy is about the features of the product. I'd recommend changing the features into benefits.

When listing your benefits you'll want them to resonate with your customer pain points, fears, and other beliefs. Does your customer have debt and want to start tracking their money? Maybe your customer has tried budgeting with paper but wants something cloud-based. Whatever the case you'll want the copy to feel like it's for them.

Regarding the design side, I would change the icon colors as they blend in with other parts of the website.

If you need advice on anything specific let me know!