Landing Page Critique/Review Please :)
Hi there,
I'm trying to generate sales for my brand by sending cold traffic from FB to a direct sales page (link above). This is one of many iterations. None of which have converted very well. (I know selling cold traffic is tough but I know there are other companies doing it, so it must be possible).
I'm not sure if the page is rubbish or not, so would be great to get another pair of eyes to take a look. :)
Any feedback on the page would be much appreciated!
Aww yeah, I love this old school copywriting with tons of text. It's not trendy with the web app crowd but I know it can be super effective, especially the brutalist design.
The copy and layout feel spammy to me -- but then I'm not your target audience (and neither is anyone else here). It might be smart to approach some people in your target age/gender group and get some feedback from them.
Also, the page is way too long, and generally the yotpo star ratings ("What Our Existing Customers Think Of Us") would be expected to be at the bottom of the page.
Also while your target audience probably has a bit more money to spare than most, they got to that position by being cautious with it. So it would make sense to have a (paid) "sampler" pack.
Its a lot to read. Most people on FB are on their cell phone, I dont think they're going to read all that. Maybe do a squeeze page with a free report and sell to them by email
I skimmed through this and the first thing I thought was who is this company and why should I trust them?
The whole thing feels a bit scammy to me, I am not saying you are, but many websites that offer bogus products look like that.
There are a lot of design improvements that you can do, so I would advise taking all the information you have on there and using a landing page builder to leverage the better built-in design constraints and also use the opportunity to reduce the volume of text on the page.
Add more images of the product. Testimonials front and center.
"CAUTION DANGEROUS CHEMICAL" image also doesn't help it. I see that you are counter-arguing that point exactly, but it looks like a warning for your product.
Hey, maybe I can weigh in a little.
Firstly, I agree with others, there is too much tech and it is all laid out in a non-visually appealing way (no hierarchy, no direction, no segmentation of information, etc.)
Secondly, I would say you need to think about who your customers are and do some research into others targeting the same customer types, for example, of the top of my head, you are in the skincare market, so go with a softer text, softer colours (not just black and white) maybe throw in some neutral colours, soft greens, soft blues, etc.
Next, I would say lose the page-wide bars. These break the page too harshly, instead go with good old headers and even break those up a little.
You are the sort of customer I built knvrt.co for, we analyse your landing page and create a custom, detailed report on why things are not working, what you can do to fix them as well as visual examples and references. Check it out, let me know what you think and why you did/didn't want to sign up!
It's pretty text heavy, and a lot of that comes with a quite spammy tone. 'How I discovered the secret to...' reads to me like those "This mum knows the secret to healthy living that big health doesn't want you to know!", which is the worst kind of ad that you see everywhere and ignore immediately.
Worse though, it's text heavy up front. If I don't want to read all that text, you've given me no other options or sales pitch, so I'll just leave. You've put the call to action wayyyyy down the page, after all the text, which makes it remarkably hard for me to just give you money because I want to try your great skin cream.
The section just below the call to action ('What We CAN Guarantee') also mostly highlights that you can't guarantee it works. Fine, fair enough, but that's not what you want to be focusing on (and especially not right next to the CTA). The section below ('You Can Try This Risk Free For Three Months') is much better, and you can nicely focus on that instead. You're downplaying yourself there.
Overall I'd restructure this a bit: open at the top with a huge clear pitch (e.g. The 100% natural anti-ageing solution) and a 'buy now' button. Then add the extra detail below that in bite size sections, broken up and shortened a bit from what you have. You can then repeat CTAs further down, as you go into more detail. Something more like:
Organic Super Berry Night Cream
The 100% natural anti-ageing solution
[ Buy Now ]
Customer: "My skin is so great now, wow"
How Do I Keep My Skin Plump, Smooth And Wrinkle Free?
...some text, but not loads
Customer: "My skin is also good now, wow"
Our guarantee: ....
[ Buy now, guaranteed for 90 days ]
[some more details]
[another CTA focusing on these details]
repeat, repeat, etc.
Getting a 404.
Thanks for flagging - I've updated the link