Landing Page Critiques Wanted - MVP Release

Hi @ttymck, you did a great job with the UI design. I'm surprised that you don't have a UI background. It looks like a cool product. Some suggestions:

1. Identify who it is for. Is this for individual consumers? Business teams? At small or large companies? The IT administrator or the engineering team manager? Try to be specific about your target customer. It's better to be too narrow and exclude some people, because only by excluding some people will your real target customers be able to look at your site and say "This is for me."

Some suggested language: "KeyringNow is for IT administrators at startups who want to make sure their teams are always empowered with the right tools.

2. State the consequences of not having this. For example:

"Do you want your employees to be unable to work because they're missing the software license that they need for their job?"
"Don't spend more money than you need to on licenses that are not being used by your employees."

@ttymck, if these tips were helpful, then check out my website, SplashPad. SplashPad helps you write about your product more effectively by suggesting language that attracts attention and sells. https://getsplashpad.com.

Good luck. Cool idea.

Here's a video of my feedback - brace yourself it's harsh AF!

• Use images to show your product
• ..or use images that give a sense of what your product does as these are supporting the copy in your page
• Don't use too much whitespace, it makes it annoying for the eye to focus on the content as too much white space makes you just scroll ad infinitum.
• The contrast between the h3s and the text is too much; it's okay to have some grey text but you've got too much going
• There's nothing about you as a person behind this project (or your team) - nothing about why you're developing this tool and why I should buy it from you. That means that you should spend more time making your page stand out using powerful things like story telling and testimonials (friends testimonials are good too! i.e. I've used This other software by)
• Rethink your images and your copy to really HIT your customers in their guts, because they have those pains for sure (especially in large enterprises where they spend thousands on buying licenses for software they only use once and never again).

I mentioned the software by @MrAtiebatie - it can totally help you figure out some of the copy - also read his blog it's full of stuff that can help you kick your landing page in the ass and make it read awesome- the full url is https://targetaudience.app/

Interesting idea @ttymck

I'm wondering if you've any product screenshot or use case that you can share? Other than that, all good!

Also working on a site recently, keen to know your feedback!