Landing Page Feedback [Analytics & AB Testing tool]
Just published the brand new landing page for Splitbee. https://splitbee.io/
Don't want to explain too much to see if the landing page does it job. 😉
Feel free to roast.
Just published the brand new landing page for Splitbee. https://splitbee.io/
Don't want to explain too much to see if the landing page does it job. 😉
Feel free to roast.
Hey, page layout is 😍. Pretty sure I understand what Splitbee does.
My main question after looking over the LP is: How is Splitbee better than Google Analytics + Google Optimize?
I think there's a hint of an answer in the "Why people love Splitbee" section, but I'd like to hear more about it.
Good point! There are a few points that differentiate us from GA. Splitbee is fun to use, while GA is not 🙃. You don't have to be a Data Analyst to make sense of your data. Google Analytics can be quite cumbersome, even if you just want to see the most basic information.
Our user explorer quite different with support for custom events/funnels. It's more similar to Mixpanel than GA.
A/B testing is faster, and also a joy to setup. Never heard anyone say they love using Google Optimize.
In summary I'd say it is best of both worlds (Mixpanel, Google Analytics/Optimize). While remaining user friendly.
I'll try my best to communicate this in the landing page
Ok that makes sense! Google Analytics is definitely cumbersome af.
This is def a selling point - Fathom Analytics' value prop is basically "GA is cumbersome + bad on privacy, we are not"
If it's safe to assume that visitors to the LP are aware of and considering Google Analytics as a solution, it might be effective to confront that head on.
Some idears:
"Get actionable data from your users. No data scientist required."
"An analytics tool that won't 🐢 slow down your website"
"Understand your visitors' behavior in just a few minutes"
"Spend more time building, less time staring at dashboards"
"Want to spend hours generating reports? Use Google Analytics. Want to go from insight to action in just a few minutes? Use Splitbee"
Uh I like that. I agree that we should compare Splitbee with Google Analytics. I came up with the following two copys based on your ideas:
"I just love Google Analytics".
Said no one ever. Enter Splitbee. Your all-in-one analytics tool.
"It's like Mixpanel and Google Analytics had a surprisingly beautiful baby."
I like it, sounds like some ad copy you could test 🤓
There's definitely an "OMG so sick of Google Analytics" crowd out there
Another possible audience I didn't consider is the "solo founder who's more into tech than analytics, has heard of GA but not experienced with it"
I guess the "GA sux" message wouldn't resonate quite as much with that group. Any idea which of the two best describes your ideal user?
You need a nice job with the layout. Everything flows well and I like that you included social proof.
The messaging is pretty clear, although you might want to specify a bit earlier that it is for websites. Analytics, insights and split testing could apply to a number of things (social media, marketing and advertising campaigns, etc.).
I think the biggest issue, as @briandavidhall points out, is a lack of differentiation between this an other products that do the same thing. Why should someone choose this instead?
Thanks a lot! Your points are very valid. Didn't think about that Analytics could apply to other areas as well. We definitely should elaborate why Splitbee is better than it's competitors.