Landing Page Feedback: Does this landing page resonate?

Hey Jake,

I kind of understand what you do but it could be clearer. I should be able to understand within 5 seconds but I had to read through the whole page to sort of get it.

As a copywriter I know that "ready to slow down?" wouldn't be an enticing CTA to click on for anyone handling data. If they're going to use a tool like this, they're going to buy it if it SPEEDS THINGS UP and gives them time to do other stuff.

I need to know in this progession...

Who are you and what do you do? Is what you provide a graph, notifications, web app, software, tool? Tell me what it is and how it will help me better than the solution I'm already using.

Slow Analytics for a Fast World
We send you interesting stats
about your business once a day.

^ This doesn't tell me anything. What kind of analytics? For what? From where? For what kind of people? Marketers?

I don't care about interesting stats, I care about useful ones. Will you tell me how much of my growing MRR is from existing customers buying more expensive plans or is it because I'm acquiring more customers? Can you tell me which traffic source I should double down on and which one is returning the least amount?

In copy, it's better to be clear over clever. Tell your readers exactly how this helps, what kind of people this helps and how you do it in the feature-benefit section.

Then, explain who else you've helped. If you haven't yet helped anyone with this, leave it out.

But the most important thing is that you should give enough explanation to make me understand why I should I go through the hassle of choosing your solution over the one I'm currently using?

Hope this helps.

This comment was deleted 5 years ago