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Landing page feedback for an inclusive jewelry website

I've been working on an inclusive jewelry website. We sell gold jewelry, and every design is available in 11 different shades of color (so that the customer can buy the shade of gold that best suits their skin tone and features). Rose gold, white gold, yellow gold. This is unique, because other retailers only offer their designs in 1 or 2 options (and most will not allow you to get that design in another color). I am working on a new top banner to more clearly communicate this to visitors.

It is very logistically challenging to offer as many SKU's as we do, but we believe in the mission. There are only 500 designs right now, but new items are added weekly.

I know the design of the site is clunky right now, but any input is greatly appreciated! Please be brutally honest. Thank you!

https://www.jewelrylane.com/

on May 28, 2020