Landing Page Feedback for EmployBlue

Hey @buzzthebee - great work on the redesign! I would definitely have a think about the copy you have on the site currently. In general I think it's not super clear what your product is.

Try to frame each section of your page as a feature that solves a problem, rather than just a statement about the feature. Your hero section, in particular, should be much more specific about what it is that your product is. This goes for both your headline, plus the three benefit icons, which don't have enough detail and so don't make much sense.

Some of the other copy on the page could also use some clarification as it's quite confusing. For example: Custom employment testing on the skills important to you in a few simple steps - this sentence could be reframed to be much more impactful and snappy.

From a readability perspective, you should also increase your font size and line spacing quite a bit.

If you need some guidance on your landing page copy, feel free to reach out at dani@scribly.io - we have low-cost packages for startups to support you with landing page copy :)

Congrats on your new design. Some of improvements that I can think of:

1. Cover section: The image inside the laptop doesn't take enough attention and is not clear. While it seems to be an image of your product which convey the most meaning about your service. So I'd say use a better mockup or just a screenshot to demonstrate your service.
2. Second section: Add more space to the bottom of "Try The Demo" so it gets more attention.
3. Reduce font-weight of the paragraphs inside the dark-blue cards.
4. Your typography needs some work. Use larger line-height and probably change the font-family.
5. Last section: Add more vertical spacing and reduce the width of your form input.