Landing page feedback for goodgigs: A free invoice builder that also helps raise funds for nonprofits

Hey Dale,

The site design is good. The messaging, however, is pretty awkward, especially for somebody who's landing on this page as the first intro to goodgigs.

I went to the main home page and was able to put together what you're doing, which is awesome btw.

For me, where it gets confusing is that you're pitching a free invoice solution but then it feels like the cause aspect is tacked on to it.

The messaging feels disconnected.

I work in the nonprofit space as well and the messaging gets a little tricky. With cause based services/products, you really need to drive home that emotional connection. When you attach it to a product, like invoice creation, you now have to draw out the benefit of your product AND the cause connection.

If I were to approach writing your headline, I would first talk about the benefit of having professional invoices. Which is getting paid on time. I would then add the cause aspect as an added bonus, the differentiator.

Something like:

"Get paid on time AND raise money for a good cause"
"Get paid on time AND raise money for a nonprofit in need"
"Get paid on time AND raise money for a nonprofit who needs your help"
"When you get paid, you could also raise money for a nonprofit in need"

I would move the "create invoice for free" into the subhead. Or, take it out altogether. People are always looking for invoicing software but not actually for the sake of creating invoices. They want it so that they can be paid on time without losing track of who owes what. You can do that with Google Sheets, so the software isn't the sell. Your differentiator is that they can also raise money for a nonprofit in need.

In your subhead, I don't think people will use goodgigs invoicing to "look professional". They MAY use it because it has a good feature set. You WANT them to use it because it raises money for a nonprofit.

Your target market is freelancers who are motivated by charitable opportunities. Write from that perspective.

I would go with something like this for the subhead:
"goodgigs invoices not only make sure you get paid, they also help fund creative projects for nonprofits who need help"

I think you could consolidate all of your copy about the invoicing aspect into one section. Freelancers, in general, are pretty aware of invoicing software. Even if they aren't, you could boil it all down to something like:

"Focus on doing the work you love, not on chasing down payments."
With goodgigs, you can create customized invoices, securely accept credit card payments via Stripe and keep track of it all with a simple dashboard. Oh, and it's all free.

Then add in the cause aspect.

Regarding the cause aspect, the messaging is going to be crucial. I would recommend not using the term "cause" because it's pretty general. What I've learned is that when you say "cause", the majority of people relate that word to the underlying motivation of a nonprofit, e.g. "animal welfare", vs the nonprofit themselves. In your case, you're raising funds for specific campaigns of specific nonprofits. You're not raising money for pet adoption as a whole.

In the animated screenshot, when the customer clicks to pay their invoice, the message is "Can you help fund a nonprofit gig?".

That's an opportunity to personalize it and help create a connection with the customer. Right now, it feels impersonal and as a customer, I would see it as a way to get more money. Especially since it takes up the most real estate.

I think if you changed it up so that it sounded like the designer is thanking the customer and then letting them know that there are nonprofits who need the same kind of work done, it relates it to the customer a little more. It's more of a "by the way, I'm trying to help this nonprofit get the same benefit I gave you" kind of approach. If the customer is happy with the freelancer's work, it's almost like giving them a tip.

Maybe even make the message customizable by the freelancer, so it keeps the tone of the freelancer/customer rapport.

The last objective that I would make sure to address is the idea that when a gig is funded, ALL designers in the network have access to apply for it. If a freelancer raises 99% of the money, are they going to expect first dibs? Since they are essentially now volunteer fundraisers, how do you keep them connected to a campaign? Lots of charitable givers are extrinsically motivated and do it for recognition/reward. Just something to consider.

Good luck and I hope it takes off!

hey really nice site, I like the look and feel, you definitely nailed the style as it matches the general tone and mood of the product.

and the idea is great, you're really creating the possibility for creatives to use their skills for god.

some minor observations:

on the freelancers section:

My only suggestion would be on the "keep track" section, were the explanatory video goes through the process of adding a new client and revisit due dates, I think that the principal aspect worth to highlight here is about the automatic reminders and instant payments alerts... because that is the main pain.. getting paid on time.

on that same video, you also go through the process of setting up the profile of skills for the causes, and what causes you care, since this is more related to the "causes you care about" section you might consider moving it, to keep the focus on the easy to keep on track part.

regarding the nonprofits landing page,

the header says they can get free design work, but on the subheader you state that you will help them raise funds, and the CTA says post a gig for free... this could be misinterpreted... because they can think that the "free " part is to post a gig, and then they have to raise funds and pay...

you could try something like:

Get free design work done for your cause.

We help you get design work done by raising funds and finding freelancers passionate to help you.

Post a gig

____________
hey and just an observation, on the main site, the message is very different from the nonprofit site, on the main you talk mostly about time and efficiency, and on the nonprofit is more about cost and freelancer commitment, why you present it differently?

Really cool project Dale. I really appreciate the main idea behind your project, well done

Neat

I think the copy for 'Causes you care about' is a little bit clunky, especially near the end.

Really good looking page though. It's very attractive.