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8 Comments

Landing page feedback for recently redesigned page

Good afternoon indie hackers.

I recently redesigned my landing page in the hope that it would be more clear what my product actually does. My main question to you is: Is it clear now?

https://elfsh.mousetail.nl

on January 18, 2020
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    Just a thought, but how about starting off with the pain. Specifically what is the problem that the app solves.

    At the moment it starts with some benefits, but maybe better do say do you ave these problems, if so we have the solution.

    Just a though and there's definitely more than one way to skin a cat so im not sure to be righht :-)

    1. 1

      Thanks. In the previous version I actually had it like this:

      "Are you tired of messaging people every day about who wants to arange food? Would you rather
      not send payment requests for every communual expense when you know you'll probably have to pay
      another one the next day? Do you also feel like green and white make a great color combination?
      Then ELFSH is the app for you!"

      but people complained that it was not immediately clear what the app actually did. OFC the other texts described this, but people often lost interest before that point. Now, with the new text I'm getting complaints that it reads like a user manual. Perhaps there is a midway compromise possible.

      1. 1

        All valid points. In my experience it is a tough call with this kind of thing as people see things differently. Truth is, everyone can be right at the same time :-)

        You are definitely doing the right thing asking for people to comment so don't let those differing comments put you off in any way. I am sure they are all meant to be helpful.

        One thing you might want to consider is to do some split testing. It sounds like you now have two versions to go with so maybe put them up against each other and see which one performs the best.

        When I have done this in the past I am often surprised at the results. The truth is that you want to go with the one that performs best and don't really care who is right and who is wrong. Results are all that count in the end :-)

        Might that be possible?

  2. 2

    Hi! I'm completely new here, so I don't know if I am doing this right, but I figured I might just as well add some initial thoughts:

    • The two flags at the top, especially in combination with text inputs, made me immediately think that this is a translation service.

    • The site generally gives a very technical impression, and that includes the name (maybe an unlucky coincidence, but both "elf" and "sh" are common geeky tech terms). If this is about food/lifestyle, some pictures of food and/or people would probably help convey that idea.

    • At least on desktop, the clickable area for the password links is way too big. I randomly clicked somewhere on the page and suddenly was asked about resetting my password.

    • Putting the login forms first also doesn't help users get an idea of what the page is about. In general, there isn't anything particular the eye is drawn towards other than the generic headlines. I would suggest using one sentence that describes the app well and makes it the focal point with big letters and spacing. Compare how Monipal puts its features front and centre (Cost Management, etc). It also hides the login forms behind small links, aside from the all-important call to action ("CREATE AN ACCOUNT NOW!")

    • The copy reads as if it comes straight from the user manual, it should probably focus more on why you would want to use the app and how it's going to make your life so much better, rather than details about how the interface works and how to use it.

    The overall design would benefit much from friendlier colours and better use of whitespace.

    The good news is, there is a lot of low-hanging fruit to make a big difference! :) I hope some of this was a little helpful.

    1. 2

      Thank you very much! These are definitely points I can look into.

      I mainly didn't want to move the login because it would be inconvenient for returning users, and since 90% of my users are mobile I can't really make it smaller either.

      Anyway, I updated some things, it would be great if you could have another look at it

      1. 2

        Much better!

        I get what you are saying about returning users, but these days I think it's rare to sign in as you usually stay logged in on your device. If they are coming to the site to sign in from a different device, clicking a sign-in button in a corner is probably not going to stop them.

        If you absolutely must have frequent sign-ins, then one option could be to have separate URLs for the landing page and the app itself.

        But I think for a practical site for an Open Source project it's fine now. Although I have to say that the README on your GitLab page does a better job at selling the app in my opinion. :) I would make the landing page sound more like that, and then maybe put up more detailed instructions after the user signs in.

  3. 1

    I like the concept @wordcloudsarecool and understand what problems you're solving.

    However, the landing page...honestly, it feels like reading word document in 90's

    You might want to apply a design system such as Material design to make sure all components and content are consistent enough.

    I spent around a month to build the landing page of my silly project. It's recommended to first create the information architecture, apply the design system, set up a Lo-fi prototype. Test, trial and error.

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      Thank you for the feedback. I'll be looking into making the design more consistent.