Landing Page Feedback - How to improve CTA?
We have been working on a major new feature (now in preview) for a while and have launched a landing page for this feature to start getting interest, collecting feedback and waitlist entries.
This is the landing page: https://www.daito.io/2fa-via-SMS/
My main question for you: How would you improve the CTA?
We decided on asking people to sign up for a trial, since access to the app is needed anyway, and if you are already signed up, we get your contact details a lot easier.
Or would it be better to just ask for an email because that is less friction?
What's your opinion? What would you do?
Hey Jan, I've left a detailed feedback for your website. You can check it out on this link ->https://app.ruttl.com/share/al94aNVKrJOfiUYYrvFq?page=8jQH9X4nNEDAG6OFaO9a
Awesome! At first I was hesitant because of the link, but wow what a useful tool for landing page feedback.
And you are right, lots of totally valid points. Now I feel like I've never built a landing page before.
I like the landing page as it is short, sweet and to the point. I would agitate the pain and highlight the benefit before the "how does it work" section.
Yeah, that's a very valid point. The messaging and explanations need more work.
Seems like a typical founder problem: because you spend so much time with your product you sometimes forget a bit what a pain it actually is for people who don't use it yet :)
You already know what it is, layer it in and agitate it a bit. And it doesn't have to be all cheesy. Keep up the great work.
I took a look at the page and ended up getting kind of confused overall - I don't think it's super clear what "preview" exactly means and what you're starting a free trial for. To simplify things, it might make sense to have the CTA be something like: Reserve Your Phone Number and then just collect their email or whatever you else you want to collect.
Thanks, this is very helpful.
Todo 1: explain, remove, improve "Preview"
Todo 2: change CTA to basic email waitlist signup
Hello,
My friend and I created a platform where we simplified the process of customer feedback by collecting it in one place.
Feel free to integrate (paste a single line of code) into your website and try to gather feedbacks in that way.
fdbck.io