Landing page feedback please

Hey! No stress at all. It's really difficult to design something that looks effortlessly simple. Yours is getting close! Even after years in the field, I sometimes struggle with design decisions. What I'd recommend is keeping these principles in mind:

1. Keep it simple: I'd recommend reducing the number of font sizes and styles (that's colour, size, font weight) you're using in the top part of your landing page. I can see that you've built yourself a system. Heading 1 = this. Heading 2 = this. Body paragraph 1, Body paragraph 2. Try not to use more than 3 styles in the top part! You'll find that the less styles that you use, the easier it is for users to "read" the information and see your call to action.

2. Check your hierarchy : Hierarchy (the order of information) is one of the key things in design. What's the most important information in each section? That should be the element we see first. At the moment I'm a little unsure if you want us to look at the top sentence or the big blue button first! The "squint" test might help here. So squint at the screen and see what stands out to you! (Very technical I know..)

Then in terms of your other questions:

A) Choosing a colour palette: I'd look into colour theory and have a think about which colours might resonate more with your users. I'd also look at your competitors and see which colours they're using. You don't want your main colour to be the same as theirs, unless you're already bigger!

B) Studying up: Generally speaking, I'd look at companies that you admire and study how their design elements come together in terms of: spacing, colour, hierarchy, composition etc. And when in doubt, always use a grid system to line things up!

In terms of resources, you can find lots of articles depending on what you're looking for! For example, this article runs through some design elements. It might be overwhelming at first but you can use it as a "checklist". https://paperform.co/blog/principles-of-design

Best of luck :)