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Landing page feedback request: Resume Workshop

https://resumeworkshop.com

Hi IH,

Would love #landing-page-feedback for Resume Workshop:

https://resumeworkshop.com

The problem I'm solving: improve your resume.

You upload your resume and in 48 hours receive a video review from 3 different recruiters telling how to improve it. So you get a cross-section of opinions from people who are paid to filter good resumes from bad.

The way I see the resume market is:

Maybe 10% of job seekers pay a writer a couple hundred bucks to just write their resume for them. The remaining 90% are DIYers.

I see a huge gap to serve people who will pay for professional help with their resume, but don't want it written outright.

This is how I designed Resume Workshop, both the product and the pricing ($69 one time).

Look forward to the community's feedback.

Will

submitted this linkon June 10, 2019
  1. 1

    Neat idea — getting multiple recruiter perspectives as video reviews is a strong differentiator.

    A few landing-page thoughts:

    • I’d make the “48 hours” promise extremely prominent, and clarify the exact deliverable (e.g. 3 videos of X minutes each + annotated resume?).
    • Trust/privacy: resumes are sensitive. A short section on how you handle storage + who sees it will reduce drop-off.
    • It might help to show 1–2 anonymized before/after examples (even partial) to make the value concrete.

    I’m building in the resume-improvement space too (ATS/readability/role fit checks). If you’re curious, I’ve got a product link on my IH profile (“Easy AI Resume”). Happy to compare notes on what users actually pay attention to.

  2. 3

    Hey Will,

    First, the site looks good. It's professional and well branded. Everything looks credible.

    My recommendation would be trying another approach to your headline.

    When people are working on their resume, they're looking for a job. Depending on where they are in the journey, you might try a couple of different headlines.

    All of them though should speak to the benefit of having a killer resume.

    Right now you have a fairly intriguing headline. "Your resume, reviewed by experts" gives enough info to want to read a little further but it isn't speaking to my needs. It's speaking to a feature of a service.

    Thinking about the end result, I would go with a headline that tells the customer how your service benefits them.

    Something like:
    "Create the resume that gets you your next job"

    Or, if you don't mind going a little longer:
    "Create the killer resume that helps you stand out and gets you your next job"

    Then your subheadline could be something like:
    "Upload your resume and get a personalized video review from 3 hiring experts -- all within 48 hours."

    That sums up the benefit, what your service does and the expected turnaround.

    For the bullets under the subheadline, I would remove "Fastest way to improve your resume". "Fastest" and "improve" are subjective and vague. There is likely a way to improve a resume in under 48 hours. It may not be by an industry hiring expert, but even a slight improvement is an improvement nonetheless.

    If you need those bullet points, bullet something that your service stands out for:

    1. Hiring managers who know what to look for
    2. Actionable advice from resume experts
    3. Understand how hiring managers look at your resume

    I would actually consider removing those bullet points altogether and move the "Money back guarantee" under your main CTA. That way, right when they look at your CTA, they'll see the comforting guarantee. So if they go straight from your logo to your CTA, you've already instilled that safety net.

    There are a few places where you could remove the "filler" language, e.g. "huge amount of feedback". That's tough to measure. Also, what if you get that superlative customer who's resume is already stellar but they're paranoid that they need more and your reviewer doesn't have much feedback? It's best, and typically more straight-forward, to remove those kinds of claims that hard to substantiate.

    This part feels like the copywriter maybe got a little tired - "Once you've incorporated our experts' feedback, your resume will start generating much better results"

    Revisit that when whoever wrote this feels more energized. Write it a few times to really conclusively sell the service. It's the last step so you want to end with confetti and streamers and all kinds of fireworks.

    One small thing - if your testimonials aren't real, don't use them. If they are, and you don't have photos of the people, don't use stock photos. I have admittedly used two of those same testimonial photos in other work. If anybody happens to catch that, it could create some doubt in your service.

    Before the footer, you have this nice simple line - "3 EXPERT REVIEWS IN 48 HOURS". I like this but I'd add what kind of expert they are or what kind of review it is. Something like "3 expert resume reviews in 48 hours"

    Minor design note - Your CTA under this heading has an "upload to the cloud" icon. I know people are required to upload their resume but I'd change it to something a little more contextual to the service. Maybe a checklist type of icon to illustrate feedback.

    Again, the design is really nice. It feels like a professional service. Draw out some emotions and I think you'll nail it.

    Good luck and I hope it takes off!

    1. 2

      Davey man, this is gold. Thank you so much. Excellent points.

      1. 1

        No problem. I hope it helps.

  3. 1

    I would suggest adding a menu bar to your landing page so users can jump to whichever page of the website they wish to find information about - for example, if someone wants to go straight to the FAQ, they can select the "FAQ" button on the menu bar and be taken straight there.

    1. 1

      Tony - makes sense.

      I actually was thinking of adding more pages overall. About Us, Our Reviewers, etc.

      This would admittedly make this a website rather than just a landing page. Any thoughts on that?

      1. 1

        Whether it's a landing page or resume, it should include the information that users are going on the site to find. It's okay if it technically falls under the "website" category, because the information provided will help users understand your product much more.

        1. 1

          Thanks for that perspective. Some folks can be dogmatic about what a landing page is, that it must not have any other pages to click on etc.

  4. 1

    Your landing is great! Two questions for you;
    Can't decipher why or the significance of the bolded letter O in your logo?
    Why don't you offer an email resume review? it could be a lower priced option?

    1. 1

      Hey there Paulo,

      Thanks for the feedback. The O is supposed to represent a person, namely, you. Notice how it's subtly a head and shoulders. I take it that wasn't apparent?

      As for the price. Actually, a written review would be more costly. The reviewers are more efficiently able to provide reviews by video versus writing out an email.

      However, one way to offer a more affordable price is to have just a single person (versus 3) review your resume. I'm considering that, but resistant. There is so much value in getting 3 different perspectives; that's how your resume will be experienced in the wild. Hiring Manager A will react one way, while Hiring Manager B will react another. All our tests show that users love that feature in particular. It's a case of the whole being greater than the sum of the parts.