Landing page for a data science tournament
Hey everyone, I started promoting the landing page yesterday and conversion rates are pretty low (~6%). What should I change to increase conversion?
I found this rubric that might be helpful:
Conversion — Are you willing to sign up right now? If not, what would you need to see to get to that point?
Interest — Rate how well the page sustained your interest on a scale of 1-10. What do you suggest be rewritten or redesigned to help it better sustain your interest?
Clarity — What’s unclear? What unanswered questions are you left with?
Expansion — Did you find something awesome you wanted even more details on?
Brevity — If you had to delete half the page's imagery and copy, which would it be?
Disbelief — What triggered your “Untrue! That’s scammy sales speak!” reflex?
