Landing page for a new user research tool
Hey there IH friends,
TL;DR:
I would love to get your feedback on a landing page for my new project, Fern, a user research tool. Particularly around the clarity of copy (I'm not an expert in copywriting… or marketing) and if there are any apparent mistakes or improvements I could make to help engage the viewers.
Back story:
I recently decided to again embark on the journey of building something. Or, I guess more specifically, to solve problems.
For the last year, I've been recovering from a bad case of burnout, and I had a lot of time to reflect on things. Obviously, I realized I wanted to build something again. So I did some soul searching and reflected on my past experiences to see what problems modern product teams in SaaS companies face.
I ended up investigating the problems around research ops -- specifically the challenges of effectively building and nurturing your research panel (with your own users) and scheduling interviews with them. Turns out, problems are aplenty!
After spending the last few weeks on early problem validation, I have created a landing page that talks about possible solutions to these problems. I am, of course, very early in this journey, and the intent behind the landing page was to start building an audience of people who resonate with these problems, so I can dig even deeper to understand what's worth solving and what's not.
Obviously, any other feedback is also very welcome. I'm a big fan of constructive criticism.
Many thanks,
Lovely design @ragnaroo and props for identifying the problem space. Can definitely relate. Although there are some new interesting products appearing on the market.
I like that you show your UI designs of the product, instead of generic illustrations etc. Maybe a way to double down on it is to show an animated interaction prototype in the hero.
Consider also adding it above the fold somehow. It shows the polish of your future product.
At first glance I struggled to understand the part of research prep your product solves.
Just user recruiting management? There's also a calendar and reward functionality.
Maybe it's something you are still niche-ing but still worth mentioning.
On the copy: consider reducing it a little. Eg. "Next research study without the spreadsheet" "Spend less time on setup and more on engaging with user". You just need to hook people to read the rest. If they like what they see, they will.
Good luck and ping me if you have a working beta!
@OStirbu, thanks so much for your thorough and detailed feedback; I really appreciate it!
I will definitely add more to the landing page as more things materialize. I mainly added the UI pieces to help get the messaging across better (vs. just generic illustrations).
Fern aims to help with the first part of the research process – recruiting and managing your panel. More specifically, a panel of your own users, not recruiting random people from a paid panel (there are plenty of products for that on the market). Secondly, it helps with scheduling participants from your panel and automating the incentive process. Most of this is currently done using an array of different tools.
One of the headlines I was playing with was "We do the ops, you do the research," but I figured it's too broad. However, you're right about it being too long; I'll keep working on the copy!
I'll definitely let you know!
I love the minimal design approach, what exactly are the pain points of this activity tho cause to me it feels like it's finding the right users and then only then scheduling and collating the results
Thanks! That actually is the pain point. Currently, this process can involve up to 6-7 different tools/platforms. Including good, ol' spreadsheets, which often go out of date cause they're too much work to maintain. And for each study, a new spreadsheet gets created, and the whole routine gets repeated.
if you use Notion with a template this pain can be minimized, still finding users and contacting them and sc heduling time to question them is the worst part of the journey right?
also what questions will you ask? do you have templates for that too? because every research might be unique