Landing Page for Beta Waitlist - Before and After
After lots of talking to potential customers and some basic back-end development to get the bones in order, I'm launching the signup page for the upcoming beta for my martech SaaS, Subscribe Sense.
I had a whole landing page designed that went into a lot of details about my planned product ... but then I had a call with Sophia from Ignore No More, whose "Conversion Loving Copy" worksheet I purchased a few weeks ago. (Great feature on her here on IH just the other day, after I purchased!)
Sophia gave me lots of great advice specific to this being a pre-launch beta signup page, which I've implemented. I'm curious on people's take on the before-and-after.
Big changes, as suggested by Sophia:
- More compelling H1 with some FOMO.
- On launch, ConvertKit will be the only email marketing provider I support. The plan is of course to add more later, but include reference to that initial target niche in my H2 for now, and remove the field asking about their marketing provider from the signup form.
- Much shorter. Ditch the features list until beta is done. No point marketing them until they've been tested with real users. Instead put reference to them in the hero copy with emphasis on outcomes.
- Strong CTA on the submit button for the waitlist.
- Get rid of Contact Us link, I'd rather have people sign up for the list then send me a question.
- Instead of social proof, of which I have none because I'm pre-product, link to trusted sources indicating that the problem my product is solving is significant and costly.
- Don't bother trying to include images of what the product "might" look like. If I can't provide a video walk-through (which I can't because my MVP is not yet done), then use the space where an image would go to add some personality and problem awareness. In this case, via a Grumpy Cat meme. Given that I'm targeting ConvertKit customers who are more creator types and less stuffy businesses, I feel like a little personality here is appropriate.
What do you think? My gut instinct is always "more is more" when it comes to landing pages, because I like lots of info when making purchase decisions, but I also suffer from analysis paralysis a lot, so maybe my gut is wrong here. 🙂
Before
After
Yes, having lots of information is helpful to people making purchasing decisions, but this isn't really a purchase decision. You're not making a sale. Since this is a low commitment, low risk offer, it doesn't require as much copy. In fact, I think not going into too much of the specifics makes it more appealing, because people who are interested will want the opportunity to see how it works when it's available.
I think the new headline/subhead combo is stronger than the initial version, but I actually like the original text you had under that better than the revised version. It spoke more to the benefits than features.
The meme doesn't do anything for me personally, but that could just be my personal taste.
The call to action gets a bit lost. I would try to make that stand out more. I would also change the wording on the button a bit so it's more positive. Asking someone to "stop" is the opposite of what you want.
Best of luck!
I like the stronger CTA on the waitlist. This is a great idea (I'm stealing it). Are you having any success with it?
Made it even stronger today on a suggestion - “save 50% of my leads”.
3 signups today that weren’t some variation of myself, so not too shabby for the first day!
That’s awesome! Congrats!
Add some spacing between h1 and h2
make the paragraph above the signup box a bulletpoints list <li>
The rest looks good - lol the image
Thanks! I've added the bullets, it's definitely easier to read now.