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3 Comments

Landing page launched : 6 subscribers for early access. What you think about my strategy to growth to 100 subscribers ?

Hi,

My name is Jean and I am UX / UI Designers and I founded a digital studio (150k € revenues in the first year).

I launch the service that I dream of using to save me time and money in my daily life as designers and CEOs.

Link : http://designmate.io/

Milestones achieved:

  • Creation of the landing page and development on Webflow
  • Launch of my landing page on Productize community
  • I identified a lot of communities on Slack and Facebook groups

Results:

  • 6 people registered for early access
  • 1 person who asked questions
  • Very good feedback on the UI of my page

Next Goals:

  • Have 100 registered for early access
  • Interview them for build product with us
  • Propose a free trial to get reviews

My strategy to catch 50 subscribers

  • Cold email to CEO, Head of Design, Senior Designers with Linkedin, Design Agency directory with manuel scraping
  • If possible, Identify them on Slack Community to launch 1:1 discuss
  • Contribute to relevant communities on Reddit, Quora, Slack

What do you think about this strategy? Do you have any advice to give me ?

Cheers !

on May 13, 2020
  1. 1

    Hey Jean, I'd say make your landing page clearer. I've actually just enquired as im not clear on what you do.

    In terms of strategy, figure out where your ideal customers live and then do content there. For example, if it's LinkedIn - I'd really go hard on that platform growing my network and posting value add content/images/design.

  2. 1

    hey, your lead generation bullets seem great to start.
    Consider also throwing €100 in FB Ads while activating an "aggressive" chatbot that would almost immediately pop-up (after 10 secs?) and offer early access in exchange of the user email address. You'll be surprised by how many emails you can collect this way.

    Then I would consider starting early on with some marketing automation to take care of:

    • onboarding new leads through your trial
    • any risk of churn of early adopters - even if you grow slow but manage to keep most of clients, you'll end up in a much better place.

    PS - your landing looks great, but the first image in it has a play button as overlay, which tricked me into clicking on it (but nothing happened). Is that on purpose and you'd want to replace it with an actual video?

    1. 1

      Thank you very much for the advice ! Really very useful.

      I installed Crisp so I can see site visitors and send them a message directly. I'll try to automate this.

      I had rather thought of Linkedin to directly target CEOs or Head of Design but I find it very expensive! I will try to find a promo code

      I'll keep you posted!

      PS: I will add the presentation video

      thank you,