Landing page roast - a tool for digital wealth management
Good day,
We are creating a product to educate people on wealth management topics and to help them in choosing their own portfolio. Link to the page: https://www.wealthor.io/
We are done with a landing page and almost done with MVP of the product. Our primary goal for a landing is to find first ~50-100 beta testers, which are interested in the product.
Roast our page, let us know:
- Is it clear what the app is doing?
- It is visually pleasing?
- Any other comments are welcome!
Thank you!
The over the fold area seems fairly clear. "pocket AI Asset management App" reads awkward to me. I would drop "pocket" and not capitalize "App". Also, "#Smarter #Faster #Easier" seems awkward without them actually being clickable tags.
The logo looks too much like the two finger salute people do in metal concerts. If you want it to look more like a W, the design should not be this wide.
The image on the right looks pretty cool, albeit not really providing any value to the website. The circle things floating around look like a cheap copy paste job over the original image. If you like this image, I would drop those odd circle things. They make the OTF area look cheap - which is not a great look for an investment app.
There are five different font styles around the "enter your email" CTA thing, six if counting the button's font. And the "3 months premium" text's font is rather annoying to read. Bright blueish tint on a white background is not great.
I do like the fact that you provide incentive for people to become your beta testers, though.
In the "Your 4-Step Investment Plan" area, I don't like how you are using blue font as a highlight. Previously, you used blue to color your buttons making me think "blue means clickable", and now you just use it here for fun.
There is no need for the Features boxes to move around when mouse cursor is over them. This kind of effect again implies that these are clickable, but they are not.
Also, again, this area is using another font style. I have lost count, but you must be now using over 10 different font styles on the same page and I'm not even half way through.
Font styles are like spices in cooking. Some is good, too much is too much. Even if you like spicy food.
In "Powered by The Double Alpha Factory" blue font now means a text link. Previously it didn't.
While I kind of like that you show your team's photos on the landing page, it makes all this seem more human oriented after all that AI talk and robot pictures, what I don't like is that I need to literally move my mouse cursor over their faces to get any text. I would think at least a name should be visible without any mouse movement.
Also, this seems like a business buzz word Bingo. I don't even know what "BOM" means. Business organization master?
The doggo is literally the best part of your website.
In the FAQ, I don't see anything mentioned about the number one question I have. When ever I see any app or service relating to investing, my first question would be: I don't live in the US. Is this thing available in my country? Your FAQ doesn't answer this.
Do you really get too many spammy entries that you need to use a Captcha for your email input field? I have never seen such a thing before in this context.
After browsing through your landing page, I'm still not exactly sure what this thing is exactly. You say "app" a couple of times and show pictures of a mobile device, so does this mean this thing is only an app for mobile devices? If so, that should be made more clear. Also, I would prefer my apps to be just websites I can use with my mobile device, not native apps.
Your OTF pitch mentions this is somehow AI driven, but after browsing your landing page, the only other reference to AI is that you have an AI chat bot. That doesn't seem very AI driven if I'm being honest, almost sounds like someone in the marketing team just wanted to ride this trending buzzword.
I think overall, all this looks pretty good, but I think with a lot of polish, this could be a lot better.
Wow, I did not expect such a detailed feedback. Thank you very much, will try to improve on these points!
At least we did it right with the dog :))
I like your idea. I decided to do a technical review of your website using my product, ValidBot.com which helps web developers make sure their websites follow best practices.
Your server is missing several HTTP security headers, for example the 'X-Frame-Options' header which helps prevent click-jacking attacks.
Your website is missing several recommended icons that are used by the web browser to display your logo next to bookmarks, open tabs and other places. It is a good idea to add these to improve brand recognition.
Your server is missing both a Feature-Policy and a Permissions-Policy header. These allow you to enforce best practices, and more safely utilize third-party content and services.
Your site does not have an SPF or DMARC record. These are DNS entries that help to authenticate emails sent from wealthor.io. Without these records, emails may not make it into your user's inbox. Also, it may be possible for other people to send email that pretends to be from wealthor.io. It's pretty easy to add this record and I'd be happy to point you in the right direction.
Here is the complete report if you want to check it out and see all the recommendations. I would be happy to explain any of the details if you are interested:
https://www.validbot.com/report/85f0e1916b2326d110f164137afa02da4
If you have a minute to check it out and give me some feedback about the usefulness of ValidBot, I would greatly appreciate it. ValidBot also monitors uptime and tracks your page speed over time, among other things that are useful to website owners.
Hi offsky, thanks for feedback!
Yeah, we have built a website on WIX, so everything is default from them.
Concerning email, that's true. We just haven't configured it yet. We use the email of the company now. Gonna change it this week.
I have checked your page. In my opinion, it's too many points there. When I look at all the warning and errors, I directly feel overwhelmed and demotivated to do anything, since it's too many points and I do not have any direct guidance :) Maybe some kind of summary with the most important action points on top of the page would be good.
Good feedback. Especially if I continue to add more tests over time. I can become overwhelming. I will see about adding a TL/DR section with the top 3 things to fix. I am also slowly working to make each test have a "read more..." option that explains how to fix it. For example, items 1 and 4 from my list above have their own articles that I wrote specifically to teach people how to fix them. You can find here: https://www.validbot.com/info/index.php