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Landing page sincere feedback needed!

Sincere opinions needed here:

We just finished redesigning SliceWP's landing page: https://slicewp.com/

We haven't really touched the actual "design" part, just made some small tweaks. I know it has a "template" vibe to it, but we don't really mind it, because it's something people are used to.

However, we made quite a lot of changes to the messaging on the page and we'd like your honest opinions. Be harsh if you need to, we can take it.

on April 12, 2020
  1. 2

    More imagery and less text! Your colors are great, but let images tell your story. the second section is awesome.

    1. 1

      I definitely agree. I think less is more. I read through your entire text but think it could be communicated more easily through images.

  2. 1

    Hey Mihai,

    Here's what I got:

    • great name!
    • tagline could be shorter: Affiliate Program for WordPress websites made easy
    • if upgrading from free to one of the premium plans is easy, I'd leave only the free button. More incitive, less confusing.
    • I'd remove the section under the buttons as it pretty much says the same thing as the intro text: https://imgur.com/JJY7Pqj
    • On this page: https://slicewp.com/products/custom-conversion/ I'd have the shortcode code in a.. code tag, looking stylish :). Initially I thought your site is broken and didn't render the shortcode :).

    Overall it looks really good!
    Good luck!

    1. 1

      Hey Constantin,

      Firstly, thank you for taking the time to review the landing page!

      The current longer tagline is an experiment, as the first tagline was really short and didn't really work. It was too short to convey what we're about.

      As for the second tagline, we're not really sure about it either. It's currently in place to start the "for you" and "for your affiliates" sections.

      Good catch on the shortcode! At the time of writing that add-on page we didn't have styles for the code tag, but we'll fix it soon.

      As for upgrading, because we're dealing with WordPress plugins, there are certain friction points. It isn't as easy as creating an account with a SaaS. Our target is indeed to push more users to the free version at first and only then trying to upsale.

      But, this is quite difficult to do as the website has little traffic and again, there's some friction. To try and make it easier for potential users, clicking on the "Start for Free" button leads to a step-by-step helper on how to get SliceWP installed right away: https://slicewp.com/free/