Landing Page Teardown - StreamYard

I am going to do some tear-downs of nice websites I find across the web, let me know what you think of this format.
🙏
P.S. If you have a website worth analyzing and roasting in public let me know in the comments

URL: https://streamyard.com/

The Persona: audience of the platform

1. Entrepreneurs who are trying to get started live-streaming without wanting to spend crazy amounts of money.

• They want simple and efficient tools to use on the go.
• They do not want to set-up complicated software and hardware streaming solutions.
• They just want to get 2 or more people on a live-stream and interact with audience.
• They want to produce video-content podcast-style.

2. Marketing execs who know they need to spend time producing ON-BRAND live and video content.

• They don't want to have the overhead of setting up a whole live-stream system on a powerful desktop PC.
• They want an all-in-one packaged solution they can run in a click

Tags: Audience interaction, Simplicity, User-friendliness, Entrepreneurship, Content producers, Video, Branding

The Hero

Above the fold:

• Cute logo, good simple navigation and smaller CTA immediately visible
• I read the H1 and I instantly get the benefits from using this tool
• Feature highlighted in H2
• Sign-up CTA saves me a step by just asking my email straight out to get started
  • Wonder if not having SSO penalizes you when converting.

The Demo

• I love that the video zooms in to show features
• Allows me to quickly understand the product and how easy it is to use

Benefits to Persona

• Trinity Force! Only three benefits highlighted. Smart amount - not too few, not too many.
• These benefits directly talk to the user - they address directly the pain points and fears: simplicity, ease of use, professionalism, etc
• Love the usage of minimal icons that don't take focus away from the text

Testimonial

• What can I say, if you get Gary V. as a testimonial you have to put it on your landing page. Gary V. is super (in)famous everyone can see this endorsement if they spend 5 seconds on this page. Endorsement by a big personality of the product == big win.
• Especially the testimonial is pretty simple and to the point.

Use cases + Features highlight

They achieve 4 things with this section:

1. It highlights a benefit.
2. Introduces a feature
3. Links to a product-feature page
4. Shows a relevant testimonial
   Genius

Alternative CTA

This is probably the part I like the least, because it lacks a little something.
They could've used the alternative CTA to show something or engage the visitor of this page that read this far. Give something that is informative / show something / embed some more social proof from social media? Many options

Footer

Well designed, highlights the important stuff and allows the user to learn more about the product & most importantly about the company!

Conclusion

All in all this is an amazing design and I wouldn't be surprised if it converts really really well - I guess the target audience is easy to find scouring on Reddit and marketing forums. I am very impressed.
Definitely a 9/10