Landing page, trafic or conversion First ?

A landing page is just one channel (out of many) @Maxired

What matters the most is the value proposition behind your product and your service offering. Indeed, it's important to drive traffic and optimize conversion. But it's also very important to build your product or at least a prototype.

Using my little passion project as an example. I spent weeks and months to craft the content on my landing page before launching the first live version. Secondly, I built a super minimal version and invited a group of beta users for feedback exchange.

Some quick wins before to go further on traffic and CRO. It's hard to read what problems are you solving and who is it for. I think you also need to learn a bit design system such as material design. Because I realized some components on your landing page is a bit off-grid.

All the best!

As a landing page nerd, I'm going to speak against my own interests: I don't think a landing page is the best way to validate or worse, to understand a need.

You need to talk to potential users, figure out what they want, and build that. The landing page might help you refine certain details like the messaging, but you can't really discover and understand needs deeply enough to build a good product based on the feedback you're getting from a landing page (roughly speaking, it's going to be too quantitative, you need more qualitative data).

I still think building the landing page is a good exercise, since it helps you figure out the gaps you need to fill fore your product release to work well (social proof, design are two you identified here).

So far, the need you want to solve is "How to run better retrospectives." So if I were you I would find a bunch of people who want to do that, figure out the limits of the current tools, the "north star" metric you want to improve for them (so that you can demonstrate the product creates value), where your product fits in their current stack (are you building a stand alone product or a plugin for existing project management software? what integrations are you going to need/prioritize? etc.), and so on.

My 2c. ;)

Hi! Seems goo enough to me. Here's one typo I came across after clicking the CTA. "we need you to answer some questions,
so we can tailor made you retrospective meeting agenda"
Good luck!