Launch numbers: viral tweet to shipped MRR in 3 weeks

A few days ago, we launched RalphBlaster, so I wanted to share some overall stats from how this went so far, in case it helps you all plan your launches!

Top Of Funnel (Awareness)

1. Mac posted on Twitter. (This was the main tweet). We had no idea if it would perform well, since it was literally just “here’s this internal tool we made”. I tallied up the reach on his other relevant posts, too.

Total Reach: ~370k impressions

Total Waitlist Signups: 723

That’s about 0.2% conversion from “saw Mac’s tweets” to giving us an email address. Not bad actually, often we see lower conversion rates from social media.

Middle Funnel (Interest)

1. We then emailed the lovely folks who joined our waitlist a few times, to try to let everyone know in the meantime “hey we heard you loud and clear, we’re building! here’s what we’re working on “. After all, even using RalphBlaster to… build RalphBlaster… it still wasn’t instant.

Total Signups From Waitlist: 55

Total $1 Trial Conversions: 29

That’s 7.6% conversion from total waitlist to product signup. This is lower than we expected. But my hunch is that because there was a ~3 week time gap in between the initial Tweet, and when we actually sent invites to sign up to the product (essentially just the development cycle of getting the product done and shipped), there might have been a loss of interest. Hard to say for sure.

Then, the ~53% conversion from signup to someone paying us a buck for the first month with the intention to auto-renew if they liked, it is quite consistent with our past experience for products of this price point. (With our last SaaS tool, this conversion rate hovered between 40-60% pretty much throughout)

Bottom Funnel (Revenue)

What really matters, though, is the actual projected financial impact. We didn’t expect a ton from the initial launch, since our experience is that getting to $10k MRR can often be a slow grind if you’re doing so profitably (although of course if you’re underpriced and hyper-allocated to marketing, you can get there unprofitably much faster!).

Here’s where we landed:

Total Subscribers Not Cancelled: 22

Total MRR Per Stripe: $1,575

Average Revenue Per Subscriber: $71.61/mo

I’m pleased with these numbers so far. It’s not a lot, but… literally all we did was Tweet a few times, send a few waitlist emails, and ship what we thought was a very useful SaaS product. Take this with a grain of salt since we need to monitor renewal rates and be great at customer success, but that’s ~$19k of expected annualized revenue run rate from a relatively small effort, if you grant me the slight rounding up there.

The product continues to need little improvements and fixes that early subscribers have told us about, and we’re tackling those as they come. Overall, the main thing we’ve watched for is: do people really use this? Do they love it? And so far that seems to be: yes! Not everyone, but a lot of people, are getting in the swing of coding with RalphBlaster vs directly on Claude Code and are seeing the benefits of our approach.

Rather than asking “who doesn’t love it? and why?” we’ve asked, “who DOES love it? and how can we make what they love, better?”

Hope this “actual launch numbers analysis” helps you as you plan your next campaign :)

We also run Wildfront, and we have an amazing community and portfolio of bootstrapped SaaS products. If you're a founder building in this space, come join us.

-Alex & Mac