⚡️ Launch Week Results and the Simple Zapier Hack that Supercharged our Customer Discovery.
We just did a soft launch of our app, but before we shared the page we set up a simple Zapier zap that super powered our customer discovery.
Backstory: Reflection.app is a new project for us at Holstee.com and our first app.
About a week before we completed our MVP for Reflect
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Very cool @daverad, congrats on all the engagement. A 50% reply rate on the welcome email is phenomenal!
To help tune our product market fit for new sign ups, I set up a similar "user intent survey" , located in app during the opening signup sequence. We created the survey modal with Appcues, to understand what their primary goal is with our app. The form response gets passed via zapier to our email campaign handler (Intercom) as a tag on the user. Once the user is tagged, we can send them targeted email campaign content that speaks to their personal interests and intent. :)
That sounds awesome. Love how you are able to feed that response back to customers, and send messaging that is more relevant for them based on their answers. I hadn't heard of appcues will take a look!
Totally - we're working on a case study with them currently that may be published as early as next week. The article will include technical details on how to set it up. Would you like me to share it with you when it comes out?