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Launched a waitlist & immediately got signups.

by NicolexCaba

Waitlist: https://www.avvinue.com/pet-travel

Earlier today, I posted about an idea I have about pet travel booking site to help people find, search and book pet-friendly flights, hotels and more. I posted about this idea on a Facebook group about "Pet Travel" and immediately got people interested.

I even used the IndieHacker's suggestion from today's newsletter to ask people if they wanted to beta test the product. (Guess it's less promotional, which Facebook group admins absolutely hate... trust me, I know).

From that post, people immediately started showing interest in the solution and they started mentioning all their upcoming pet travel -- some domestic in the US and even international travels. But once the comments started adding up, I didn't want to lose momentum or the opportunity, just in case the FB group admin deleted the post.

So I spent an hour on a new waitlist on the website so I could capture interest in what I'm building and now can capture emails while we spend a few weeks to build out the product! I shared the link in an "update" and via DMs and immediately got people to signup for our waitlist!! So exciting to see them trickle in... and now have what I need in order to start promoting and sharing.

I'll be sharing updates as we map out the MVP features to help pet travel be much easier.

Here's the waitlist landing page: https://www.avvinue.com/pet-travel

What do you think of the landing page and what suggestions do you have?

NicolexCaba's avatarNicolexCaba
on January 25, 2022
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  1. 1

    The site looks great! I think this is a really strong value proposition, "Search, book and reserve pet-friendly flights, hotels and nearby activities in minutes."

    A couple small tweaks to consider:

    • The subheadline text is a little difficult to read against the illustration background. I really like the tone the background provides (fun, whimsical, stress-free), so maybe it's just adjusting the middle of it to be less busy so the text can be more legible.
    • Is there any expectation or context you can provide for interested customers about the waitlist? What is the "promise" they get in exchange for joining? (example: "Join the waitlist and be one of their first to get X, exclusive deals on Y, updates on availability.")
    • The section titled "Traveling with pets just got easier" is mostly repetitive content from the section "Pet travel that gives you peace of mind." Maybe merge together?

    A final comment is a little more on the strategy side:

    • Consider adding a "traveling from [City/State]" to the waitlist CTA. You'll start learning more about where customers are. Maybe this info would be helpful for prioritizing certain airlines with services in those areas.

    Hope this is helpful - Keep building!

    A_Abraham's avatar A_Abraham
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    5 years ago
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    1. 1

      These are such amazing points of feedback! Thanks for bringing them up, which I'm going to take into account and make some updates this week.

      I'll share when it's updated. Thanks !!

      NicolexCaba's avatar NicolexCaba
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      5 years ago
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  2. 1

    What pets do you support? Maybe a couple of images of pets would help!
    I would also move the name of the air companies further at the top (under the first join waitlist) so people immediately understand this is for airplane travelling

    orliesaurus's avatar orliesaurus
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    5 years ago
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      Those are great suggestions! I will add the pets so it's more clear what pets we support, as it's a decent list! And then will look at adding brands further up, to include airlines and recognized hotel brands because we work with those.

      Does the header information make it clear or do you think something else would make it more straightforward?

      NicolexCaba's avatar NicolexCaba
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      5 years ago
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