Launched booooookmarks — a $4/mo home for your links, post-Pocket
Long time listener, first time caller. I've been lurking here for years but never really had anything that felt big enough to post about. Changing that today.
When Mozilla killed Pocket last May, I went looking for a replacement and didn't love what I found. Raindrop is fine but everything beyond the basics is paywalled into AI features I don't want. Pinboard works great if you're OK with a UI from 2009. Most of the rest start at $10-15/mo and want to be your "second brain." I just wanted somewhere to throw URLs.
So I built one.
booooookmarks.app (yes, six o's — the joke is "six o's worth of them") does the obvious thing well. Save a URL, it auto-fetches title, favicon, and screenshot. Drag URLs from any browser tab onto the sidebar. Folders that nest one level. A ⌘K palette that searches everything. Public shareable folders. PWA so it lives on your phone home screen. That's the whole product.
Pricing: $4/mo, on purpose
- Free: 100 bookmarks, 10 folders. Power users hit the cap in a couple weeks.
- Unfree (yes, that's what I named the paid tier): $4/mo, 1,000 bookmarks, unlimited folders.
I went back and forth on $5 vs $4 and landed on $4 because:
- It's psychologically below the "do I really need this?" threshold for the audience I want.
- Pocket Premium was $5 and people complained the whole time.
- A coffee is $7 now.
I'd rather have 1,000 customers at $4 than 200 at $20. Whether that math works out is the experiment.
Stack (since this is IH and someone will ask)
Next.js 16 / React 19, Tailwind v4, Prisma 7 against Supabase Postgres, Clerk for auth, Stripe for billing, Peekalink for link metadata, shadcn/ui for components, deployed on Vercel. Took me two weekends. The rest of the time was weeks using myself as a guinea pig to see if it worked for me. I'm a product designer, and I keep and maintain tons of links for everything from inspiration to hyper-specific takes on UI problems. It got to where usage was very natural, and I started to rely on it.
Where it actually is right now
Soft-launched a couple days ago. This post is literally my first piece of marketing other than a post on Threads that did no numbers because I just posted when I felt like it. The plan from here is a Product Hunt launch, a Show HN, and a weekly build-in-public post on BlueSky/Threads for six months. Then re-evaluate.
Three things I'd love your read on
- Pricing. Does $4/mo feel right, or am I leaving money on the table for what this does?
- The free tier ceiling. 100 bookmarks — generous enough to fall in love with, tight enough to upgrade. Right number?
- The gap. What would actually get you to switch from whatever you're using now? Not asking what features you want — asking what's the one thing standing between your current setup and trying something new.
Kick the tires if you want: booooookmarks.app. Free tier is enough to get a real feel.
Six o's worth of thanks for reading.
For me, the biggest thing standing between my current setup and switching is actually migration.
I have years of bookmarks already sitting in the browser, and moving them into another service creates a second place I need to trust and maintain.
That's actually why I ended up building Bookmash differently: it works on top of the existing Chrome/Firefox bookmark tree rather than creating another bookmark library. The browser stays the source of truth.
So if I were evaluating booooookmarks, the question I'd probably ask first is: what do I gain that's valuable enough to make moving my existing library worthwhile?
I think that's a really interesting challenge for this whole category.
Nice launch — $4 under the "do I need this?" line makes sense for URL hoarders.
On Q3 (what gets people to switch): for a lot of ex-Pocket users it's rescuing an existing library. Mozilla's last export was HTML; one-click import that preserves tags/folders is the unlock.
I built PauseRead after the same migration (drag-and-drop Pocket HTML → inbox). Happy to share import UX notes if useful.