Hey IH community! I'm a solo developer and last week I shipped DOMCopy,
a Chrome extension that just went live on the Chrome Web Store and launched
on Product Hunt. I wanted to share the story here because IH has been where
I've learned most of what I know about indie products.
I read a lot — articles, documentation, API references. And constantly I
wanted to grab one specific piece of a page: a paragraph, a pricing table,
a code snippet, and paste it into my notes.
The browser's native copy options all fail in their own way:
DOMCopy adds a picker to any page. Hit Alt+Shift+D, hover to highlight
elements, click to copy — as clean text, styled HTML, or GFM Markdown
(tables and lists actually survive the trip to Obsidian/Notion).
Two things I'm quietly proud of:
Privacy is the foundation: no accounts, no analytics, no servers. Everything
runs locally; what you copy goes to your clipboard and nowhere else.
So here it is, fully transparent: text, HTML, iframes, and tree navigation
are free forever.
Markdown copying is Pro — $3.99/mo, $25.99/yr, or a
$29.99 lifetime deal. One license works on 3 devices, no account required.
My reasoning: I didn't want to lock the basics behind a paywall (the free
tier is a complete, useful tool), and Markdown-for-notes is the power-user
feature people will pay for. But pricing a browser extension is genuinely
hard — I'd love to hear from anyone who's done this.
Happy to answer technical questions too — the cross-origin iframe picker
architecture has some interesting scars. Thanks for reading!
The Markdown feature feels like the real monetization test.
Are users asking for it specifically, or mainly discovering it after using the free version?
Sharp question — and you're right that it's the real monetization test.
Honest answer: we're only days out from launch, so the sample is too small
to mean much yet. What I can share is the design intent and what I'm
watching.
Nobody "asks" for Markdown before installing — it's a discovered feature
by design. The copy toolbar shows all three formats on every pick, with the
Markdown tab right there (Pro badge on it). So the intended funnel is:
install → free text/HTML copies prove the picker works → the first time
they paste a table into their notes, Markdown becomes the obvious next
step. The bet is that discovery-in-workflow converts better than a feature
bullet on a store page ever could.
That discovery-in-workflow bet is the interesting part. I’d be interested in seeing whether hitting the Markdown need at the moment of use actually creates enough pull to convert. What’s the best email to reach you on?
You can try domcopy@universeroc.com
Thanks! I’ve just sent it over.
Looking forward to hearing your thoughts whenever you have a chance.
Search "DOMCopy" on Chrome Web Store or visit by https://chromewebstore.google.com/detail/domcopy/jadkfnhfbbakipolfepmcgnpfkdhhngb?authuser=0&hl=en
Home page is domcopy.universeroc.com