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Launched free manually beta week ago. Here is my failures. All 5 users ghosted.

This is my first post on IndieHackers, and I want to share my experience.

For context - I've launched a free beta for users who want to try my tool. The idea: a user (founder or builder) sends me a post, and I use AI to analyze their profile and website, creating a unique tone of voice based on their posts and thoughts. Then, I use my tool to generate posts for each platform (X, Reddit, Linkedin, Telegram, and Facebook).

With the help of DMs and posts in X, I found the first 3 users, they were happy to help me with the beta test, and together we made about 15 posts for them. I received feedback, some people liked the posts, some said that they needed to be improved and removed the feeling of AI, and some didn't respond at all and disappeared.

I improved the generation, found 2 more people, and there were a total of 5 users, with whom we created about 20 posts. They told me to improve the generation even more, and one of them even shared his skill(.)md to completely remove the AI smell.

I managed to do this, but I didn't write to anyone for 2-3 days because I was a bit busy.

As I realized, this was my biggest mistake

Not writing to anyone meant that no one remembered me.

Now, I have lost 5 beta users, and I have created about 20 posts for everyone, receiving feedback to improve the product.

I'm still looking for people for the beta version, which is free now. Also, if you participate in the beta version, you'll get a permanent -50% discount on future purchases.

posted toAvatar for product Tov
Tov
  1. 3

    5 users giving you real feedback and 20 posts generated is actually a solid beta — most people can't even get 5 humans to try their thing.

    The 2-3 day gap killing momentum is a pattern I've seen with my own projects too. Early beta users aren't invested enough to wait around. They gave you their attention as a favor, and attention has an expiration date. The fix isn't just "follow up faster" though — it's giving them a reason to come back on their own.

    One idea: instead of manually generating posts for each person, could you set up a simple flow where they submit a topic and get the draft back async? Even a basic form + email delivery. That way they're pulling value from you instead of you pushing it to them. The dynamic shifts from "please test my thing" to "here's a tool I actually use."

    Also, the fact that someone shared their skill.md with you to improve the output is a huge signal. That person was genuinely invested. I'd reach back out to them specifically — even if it's been a few days, a message like "hey, I used your feedback to rebuild the generation engine, here's a before/after" would probably re-engage them.

    1. 1

      it's a good idea to make a working minimum workflow, I will do it!

      And yes, I tried to write to him, but unfortunately I didn't respond. and there was the most involved user.

  2. 1

    Something nobody mentioned yet - the fact that you got honest "AI slop" feedback is actually rare. Most beta users just silently leave and you never learn why. The ones who told you the output sounded robotic gave you something worth way more than polite encouragement.

    I've been working on content generation tools myself and the AI smell problem is genuinely hard to solve. The patterns you identified (em dashes, corporate filler words, hedge stacking) are the obvious ones, but there's a subtler layer too - AI tends to write in perfectly balanced paragraphs with neat transitions. Real humans are messier. They start sentences with "But" and "And." They repeat themselves. They trail off. Teaching a model to be imperfect on purpose is counterintuitive but it's what makes output feel human.

    One tactical thing that might help with the ghosting problem: instead of reaching out when the product is ready, try sending a 2-line update every time you make a change based on their specific feedback. "Hey, you mentioned the LinkedIn output felt too formal - just pushed a fix for that, here's what the same prompt looks like now." That closes the feedback loop and makes them feel heard, which is the strongest retention lever you have at this stage.

    What platform are your beta users posting to most? Curious if there's one where the AI voice problem is harder to crack than others.

  3. 1

    The ghosting pattern you described is super common in early beta. I've seen the same thing with AI tools where users try once, get generic output, and bounce. The fact that someone shared their prompt template with you is a massive signal though. That's a user who was invested enough to help you fix the core problem. The "AI slop" feedback is actually the most valuable thing you got because it means the product concept works, the execution just needs tuning. One thing that helped me with my own AI product: instead of trying to retain all 5, focus on re-engaging the 1-2 who gave the most specific feedback. Those are your future power users. Good luck with the next round!

    1. 1

      thanks for the good advice! I've already written to those users, trying to get them to post more

  4. 1

    The distribution problem you're describing is painfully familiar. I acquired a Chrome extension SaaS and even with an existing user base, keeping people engaged is a constant battle — I've got 86% of paying users who are technically inactive. Getting 5 real people to try your thing and give honest feedback is further than most get. The AI slop feedback is actually gold because now you know exactly what to fix. Most founders never get that specific.

    1. 1

      it's strange if most founders never get that specific. Thank you for sharing your results, but how did you get the first paying users?

  5. 1

    honestly 5 users giving you real detailed feedback on 20 posts is more signal than most people get at launch, so don't write that off. the gap lesson is real though - early users aren't invested enough to wait around, they need to feel like things are moving even when you're heads down improving stuff. one thing that helped me was sending quick async updates even when nothing was ready yet, like "hey working on the tone fix you flagged, here's what changed so far." keeps people in the loop without needing a finished deliverable. are you planning to keep the manual workflow for now or trying to automate the whole pipeline before going wider?

  6. 1

    What really caught my attention was how you took the initiative to reach out directly to your first users. ~

    Instead of just sitting back and waiting for things to pick up, you jumped right in, starting conversations and figuring out what people were interested in from the get-go.

    1. 1

      Of course! How else can I get users? :) And how do you act?

  7. 1

    Usually context is the issue for me. When I want to write a post for linkedin, AI tends to oversimplify things and it requires a lot of back and forth. Usually end up writing it on my own.

    But beautiful landing page!

    1. 1

      I agree, AI often doesn't do what you or the platform really needs. So I sat and studied the algorithms of each platform, and now my AI tool is ready to write posts! I only need users, do you want to test it for free?

  8. 1

    Landing page is almost certainly part of this. When users ghost after signing up, they usually hit the page and don't immediately understand what they're getting or why it's for them.

    I ran into this with my own product. Built mypagefeedback[dot]com to diagnose exactly this, scores your page free in 10 seconds across 6 dimensions. Run Tov through it and share the score here. I'll tell you what to fix first.

    1. 1

      Nice tool, but you have a poor responsive design for mobile devices. I've looked at your tool's report, I'll think about what to change. Thx

  9. 1

    The 2-3 day gap resonates. Treat beta users like a sales pipeline - ping every 48 hours max, even just a quick update. Also 5 users giving real feedback beats 50 signups who never engage. You have signal.

    1. 1

      You're right, bro, thanks. I need to write to those beta users

  10. 1

    This is one of the most honest posts I've read here. 👏

    The 'ghosting after one try' pattern is painful — and you broke down exactly why:

    — Product wasn't ready
    — Messaging felt like AI
    — Follow-up stopped

    The last one is the killer. You took 2-3 days off, and they disappeared. It's not fair — but it's real. Early users need momentum. If you pause, they move on.

    What I respect: you didn't blame the users. You rebuilt the generation engine, removed 47 AI 'smell' patterns, and kept going.

    One question: have you tested the new version with any of the original 5? Would be curious if the rebuild would bring them back.

    Keep building. The fact that you're sharing this publicly means you'll figure it out.

  11. 1

    The 2-3 days of silence killing the momentum is such a common and painful lesson. Beta users aren't customers yet, they're doing you a favour, which means the relationship needs constant warmth to stay alive. The moment you go quiet they move on to the next thing. The feedback you got in 20 posts is genuinely valuable though. Most people can't get 5 strangers to engage seriously with a beta at all. That's not nothing. One thing worth trying: instead of waiting to reach back out when the product is ready, send a "here's what I changed based on your feedback" message. People respond to being listened to. It might bring one or two of them back.

    1. 1

      Yes, I did it, but unfortunately, no one returned. Thanks for the great advice!

  12. 1

    Thanks for sharing this. What’s your current strategy to scale beyond the first 5 users?

    1. 1

      when I get the first 5 users, I will strengthen marketing in the platform where I got them. I will also ask them if they know anyone who might also benefit from Tov

  13. 1

    This hits. Building is one side of the problem, but keeping early users engaged is a whole different game. Those small gaps in communication really add up.

    1. 1

      That's right, bro, but how do you find the first users?

      1. 1

        Still figuring it out myself, but I’ve realized a big part of the problem is people don’t know where and how to connect with the right users early on, that gap is bigger than it looks.

        1. 1

          I agree with you, it's difficult to understand and find them, and we all get stuck on it :)

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            Yeah, and honestly this is something I’ve been thinking a lot about lately, how people actually connect with the right users early on. feels like there’s a real gap there, been exploring something around this as well.

  14. 1

    The 2-3 day gap is the classic early-beta trap — you were heads-down improving the product, which feels like the right thing to do. But beta users don't know that. Silence reads as abandonment, not productivity.

    One habit that helps: before wrapping each session, set an explicit next touchpoint out loud — not "I'll reach out when it's ready" but "I'll send you the updated version on Thursday." That small commitment means they're now expecting to hear from you, not just hoping to.

    The person who shared their skill.md is absolutely still reachable. They invested real effort; a 3-day gap isn't a dealbreaker for someone that engaged. A message showing you actually used their input — with a specific before/after — will almost certainly get a response.

    1. 1

      wow, that's a good habit, thank you! I think it will make things clearer for people. What platforms do you use for marketing?

  15. 1

    Just launched my first product this week so this hit close. The 2-3 day gap is something I'm actively trying to avoid myself - momentum with early users is everything and silence kills it faster than bad feedback ever would. The fact that they gave you detailed feedback means they actually cared about what you were building. That's worth more than most first launches get. Good luck with the next round.

    1. 1

      yes, as I understand it, there is no need to make gaps between the days of connecting with users. you always need to be visible and then you will be remembered.

  16. 1

    Hey, really appreciate you sharing this! Ghosting happens to everyone at first 😅

    Quick tip: keep regular touch and show small wins early. It helps users stay engaged. Your AI post generator sounds awesome, and the 50% beta discount is a smart incentive. I’d love to try the beta if there’s still space!

    1. 1

      thanks for your tips! of course, the beta is still available, DM me on X: @balyberdin_dev