Launched HEVCut v4 - Now With Video Compression + Deduplication 🚀

Hey IH,
I just shipped version 4 of HEVCut, my iOS app that helps people save space by compressing videos and now also detects duplicate videos.

Over time it’s become the best “set-and-forget” app for this:
• Automates compression without quality loss
• Finds duplicate videos intelligently
• Works directly in your photo library

The challenge: paid ads aren’t converting. I’ve tried Apple Search Ads and Meta, but customer acquisition costs are way above what users pay. Interestingly, organic installs convert much better into paying users.

So far:
• Thousands of downloads
• Solid retention
• Great feedback from organic users
• Ads = $$ lost

I’m considering leaning harder into organic: content, SEO, ASO, maybe cross-promoting with my other apps.

Curious if anyone here has cracked this:
👉 How do you sustainably grow a paid app when ads don’t make sense?
👉 Any clever organic channels you’ve used to reach the right people (without fighting keyword competition)?

Link if curious: https://hevcut.com
Would love your thoughts.