Launched Odal: attribution-first CRM for lead-gen agencies
Just launched Odal (https://odal.io), an attribution-first CRM built for lead generation businesses and performance marketing agencies.
The problem: every CRM I tried for my agency clients treated marketing attribution as an afterthought. HubSpot wanted enterprise pricing for half-working attribution. Salesforce needed six-figure implementation. Northbeam was built for ecommerce. We ended up patching together spreadsheets and Zapier, which broke at scale.
What Odal does differently:
- Native Google Ads integration with MCC support (manage all client accounts from one place)
- Meta Marketing API integration with real-time spend reconciliation
- Offline conversion tracking that pushes closed-won revenue back to ad platforms automatically
- Full UTM attribution from first click to closed deal
- Multi-tenant by design, built for agencies managing dozens of clients
- Sales pipelines, custom fields, lifecycle stages, form ingestion
Built on Next.js and Supabase. Live and being used by UK agencies and lead generation businesses now.
Would love feedback from the IH community on positioning and what's missing. https://odal.io
Hey Alex,
Spent ~5 min on Odal. The “first touch to closed revenue” framing is sharp, makes the value very immediate.
One small thing I noticed: the eyebrow line (“Experience the future of attribution”) is easy to miss at first. Which might mean users don’t fully process the positioning before jumping into the rest of the page. Feels like a small visibility tweak there could make the hero land much stronger. Caught a couple other small things too, happy to share if useful.
— Jitesh (designer @ Microsoft, currently obsessed with AI-product UX)
Seem to a lot of domain experience in this market. Are you looking for some extra pair of hands?