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12 Comments

Launched on Product Hunt

Hey team, after six months of optimisation we hit Product Hunt with SaaS Marketer today, feel free to check us out here.

A couple of thoughts on this now it's live and we're #4 on the front page:

1. It's good to get it out of the way

It's been weighing on my mind since we launched that it's something "you MUST do!" and I agree it's a good boost of traffic and feedback.

But it really doesn't have a bearing on the success of your project. Your project will succeed or fail based on the amount of value you produce for customers, not how many upvotes you land ;)

2. Maximise value of traffic

I echo Harry Dry's comments on optimising BEFORE the PH launch. I've spent the passed month tweaking email optin forms to maximise conversion without it being a horrendous experience.

Right now we are running:

  • Exit intent popup
  • Header form
  • Inline form

All of these simply request optin for the biweekly SaaS growth case study. Combined these are converting approx. 12% of traffic.

We are halfway through the day and PH has sent just over 450 sessions which is therefore approx. 54 new people on the list :)

3. Get a .gif designed

It makes a massive difference ;)

Hope that helps anyone looking to launch something on PH soon!

on May 19, 2020
  1. 3

    Definitely does. About to launch soon. I hope it's going well. Going to hit you up with an upvote.

  2. 2

    Good luck! I will be sure to upvote.

  3. 2

    Upvoted the project - because I loved the concept. That said I'm launching my project on the 26th of May on PH and would love to have you check it out. This also goes for anyone else on PH, I'll follow back everyone. Thanks!!

    This is my PH profile: https://www.producthunt.com/@matthieu_gavaudan

    1. 1

      Sure - will do!

  4. 2

    Well done Tom! Really enjoying the content on SaaS marketer so far.

  5. 2

    Congrats on the successful PH launch! Some good advice to keep in mind.

    Where did you get your gif designed?

    1. 1

      Sure, a designer in my team - will ask him how he did it :)

      1. 2

        Congrats on the launch! I'd be interested in knowing how you guys made the animated logo as well :) I've tried a couple of online editors but they all seem pretty limited.

        1. 1

          Sure will update!

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