You claim a country, a city, or a documented UFO site. Your logo goes on it on a 3D globe, with your tagline and a link. You also pick which of 56 alien species answers for your territory. The species files come from a Soviet-era directory of everything that was supposed to have visited, so the lore is real in the sense that someone wrote it down.
Cities start at $10, countries at $250, and the marquee sites like Roswell and Area 51 are $2,500.
It went live today with almost everything still unclaimed, which is the honest state of it. I'm after the first wave of occupants more than traffic. If you have a product and ten dollars, your city is probably free.