Launched Unjica — an AI-powered contemporary art digest
Hey Indie Hackers 👋
After weeks of refining prompts, experimenting with image generation, and building in Next.js, I just launched Unjica — a curated platform that blends AI and contemporary art.
Each day, it pulls in the latest art news, analyzes trends, and auto-generates insightful, human-style articles — complete with original header visuals. It’s designed to feel like an evolving editorial, not machine output.
I built Unjica to explore the creative overlap between generative AI, editorial voice, and visual curation. The goal: make art coverage more accessible, dynamic, and quietly poetic.
Would love your thoughts or feedback — especially from other builders experimenting with AI or creative tools.
Happy to share how I built it, what failed, and what’s next. Thanks!
First question: what pain point or problem is this tool solving?
i see that you mention "make art coverage more accessible". what does that mean? Context would be appreciated.
second question: who is your targeted audience?
The Indie hackers website, seems to attract entrepreneurial minded people. The art world is a very small and niche industry. I don't much cross talk between the two that would warrant posting about this idea here, but the marketing tactics would make for a valuable insight. would love to hear more about how you marketed this? and how the project did in terms of making money. I think a lot of artist or people from the art world dislike ai because it does not give credit to influences. Every artist is an encyclopedia building on the knowledge of predecessors. AI breaks that tether, community, and network that connects people of the same skill/school. Therefore, my hypothesis is that this idea did not go well. and if it did turn out great, could potential see some lawsuits coming, but please correct me if I am wrong. Take everything said with a grain of salt
Thanks for taking the time to write such a thoughtful comment!
You’re actually right that the product has changed quite a bit since I first posted about it.
Back then I was mostly experimenting with AI-generated editorial content. Since then, I’ve narrowed the idea down a lot.
Today, Unjica is much more of a daily news digest for contemporary art. The goal isn’t to replace art journalism or write long AI opinion pieces. It’s simply to help people quickly catch up on what’s happening across the contemporary art world.
I found myself constantly jumping between museum websites, galleries, magazines, newsletters, and social media just to stay updated. It was surprisingly time-consuming. So I started building something that brings the day’s most interesting stories together in one place, with short summaries that you can read in a few minutes.
So when I said “make art coverage more accessible,” I really meant making it easier to keep up with the news—not making art itself more accessible.
As for the audience, it’s definitely not Indie Hackers. 😄 The site is aimed at people who already enjoy following contemporary art—artists, collectors, curators, students, gallery visitors, or simply people who like to stay informed.
I shared it here because I thought other builders might find the process interesting. Most of the work wasn’t actually the website—it was building the pipeline that finds stories, filters them, summarizes them, generates visuals, and publishes everything automatically.
And regarding monetization… honestly, there isn’t any yet. 😅 It’s still a side project that I’m enjoying building, and right now I’m much more interested in seeing whether people actually find it useful before thinking about revenue.
I also understand the concerns around AI. They’re completely valid. That’s actually one of the reasons the project has evolved. Today I see AI as a tool to help organize and summarize information, not to replace artists, critics, or original journalism.