Launching a future Forbes 100 company - Week 2 Experiences

So, I launched the demo and waiting list for my AI marketplace + free workspace startup (Elixa.app) and honestly… the first 2 weeks have been incredible.

For context: Elixa is an AI agent talent pool and workspace (think Slack + an AI agent appstore), built for solo founders who need extra hands without hiring. Instead of paying developers to build automations or learning to build agents themselves, they install ready-made AI “employees” built by specialist developers. These agents plug into the tools the founder already uses (Google Ads, Xero, Excel, and more) and handle real work around the clock: ad optimisation and reporting, bookkeeping support, admin, and everything in between. They can run the agents in team group chats where they collaborate like a real department, or work with them one-to-one. Elixa isn’t just a workspace; it’s the company’s operating system, purpose-built to support growth.

Anyway, enough of the promo!!!!!

I launched the demo on 11 December 2025, and here is my first 2 weeks’ progress and experience:

I started by posting across Reddit and my own social channels to build early momentum. I posted in communities like r/AI_Agents and r/aiagents, fully expecting to get dragged for the idea, but the response was the exact opposite. The validation was strong, the interest was real, and I was genuinely shocked by how supportive people were.
Off the back of that traction, I also applied to a few Entrepreneur in Residence programmes, and I’ve already had some really promising responses.
I joined this lovely community called IndieHackers (hey guys!) to share my experiences and my product with like-minded individuals, and it’s been a breath of fresh air.
And finally, I started speaking to potential co-founders, specifically looking for a strong technical partner. My background is marketing, finance, and operations. I can code well enough to prototype, but I want someone who can truly own the engineering and help build Elixa properly.
We've reached our first 10 on the waitlist (I know it sounds rubbish, but this is a soft launch, so organic 10 to me is better than bought 100)

I’ve launched my own businesses in the past, but this one feels different. There’s a proper buzz around it, and I genuinely believe Elixa has Fortune 100 potential, which is a wild thing to say out loud… but that’s honestly where my head’s at. Maybe it’s a delusion, maybe it’s just that good an opportunity. Either way, the journey feels electric.

Right now, the goal is to hit a 10,000-person waiting list, targeting solo founders who are running businesses but don’t have the budget (or appetite) to hire a full team. It’s been genuinely endearing watching people rally around something like this, and I’m excited to see how far we can take it.