Launching An All-In-One Marketing Subscription

Hey IH,

After my last couple of products have flopped due to technical roadblocks, kind of going back to my roots with this product, an all-in-one marketing subscription called Custo.

Some background, I have about 8 years of marketing experience under my built, worked in agencies, big successful startups, small early startups, and through freelance projects, kind of everything in-between.

The bulk of my experience is with customer acquisition, running ads on Google and Facebook, setting up tracking, building landing pages, cold email, basically anything that revolves around getting new customers in the door.

I slapped a landing page together after diving deep into DesignJoy's journey and not seeing many options for actual growth work.

I know the LP is rough (needs to be polished) but open to hearing feedback on the positioning, also would love to know how you would use such a subscription? You can check it out here: custogrowth.com

Pricing was also a hard one for me, I've charged freelance clients anywhere from $300 to help set up email automations, to $2,500 per month for ad management retainers.

I settled on $695 per month with 5 work requests. Enough to launch a new campaign and do a couple optimizations/reports every month. Enough for the bulk of early-stage startups.