Launching an info-product without prior audience building?
Hi fellow Indie-Hackers.
Hope you are enjoying your holidays.
Since I have some time on my hands (3-4 days), I was planning on releasing a quick E-book/guide (pdf based) but without the usual audience building phase. This is actually a side(side-project) so it will be a little low effort. Its actually a guide for a popular video game for which I know there will be more than normal interest.
The question is, If I complete this guide and directly publish it. How do I go about advertising for it?
A usual approach (as mentioned above) for any product would be to first generate interest, build and audience and then publish but would love your opinion how to best go about it in scenario where the audience/interest is already there?
Hope I was clear.
Cheers
i just wrote this post! this is how i did it. even getting a little "traction" via those sites can help. just start. you'll learn a ton!!!
Who is the audience for the e-book? I would recommend finding online communities centered around that audience and finding a way to share your e-book in the community. The key is to not come off as too self-promotional, so you should make sure you add to the community in some sort of manner instead of just dropping links.
Hi @qsmrf5. I do not know what is the best starategy but can help you shareing your E-Boook Guide in my social networks, it is mostly audience in Twitter & Instagram from spanish speaking but I have some other account with english speaking people.