Launching my first course! Looking for some feedback on my landing page and facebook ads.
Hey everyone! I'm working on my first course, I want to help people to learn how to create adventures for tabletop roleplaying games (like DnD).
I've never done any marketing before, I was hoping you could take a look at my landing page and give me some feedback:
https://academy.rpgadventures.io
- Is my copy persuasive?
- Do you think people would buy my course at that price?
- Do you have any thoughts on how I could improve it, any advice?
And could you take a look at my facebook ad designs and let me know which one you think is the best?
https://i.imgur.com/H4k9XnH.png
Also, a facebook-ad related question:
Should I include the price of the course in the ad?
My thinking is that since I'm paying per click, I want only the people willing to pay $40 to click on my ad. But then it would probably decrease my ad's clickthrough rate, and maybe facebook will show the ad less often or increase the price? What's the right strategy here?
Hey 👋
Really interesting. Looks like a great course. Lots of valuable skills involved. I think the price is quite good.
I feel like this paragraph has a lot to offer in the way of benefits for a participant:
“You will learn how to invent an unlimited number of adventure ideas, forever defeat the writers' block, expertly craft engaging stories, and take every aspect of your adventures to the next level”
I’m “writing to think” so take this accordingly, but perhaps you can use some of that copy higher up on the page to convey the value of the course beyond adventures for tabletop role play games, sooner. Eg. Something like the following as a page title:
## Defeat writers' block forever and expertly craft engaging, next level stories.
### Join adventure writing academy today and learn a powerful step by step process to [...] that you can apply to […]
There’s a lot to digest on that page right now, lots of solid value propositions - which might be ok for this type of offer vs. for example, a saas product.
I’m not sure but I suspect you’ll do well with the page as is if you can get it in front of a warm audience.
HTH
PS: writingstreak looks very cool 😎 👍
Thanks a lot, this is very helpful! And encouraging =)