Hi there 👋 Two years ago, I had a pretty simple idea.
Founders and creators needed a better way to manage their content - blog posts, newsletters, changelogs, all in one place. So I started building BlogBowl: a clean, hosted platform where you could manage everything under one roof without stitching together five different tools.
It felt like the right problem to solve. And for a while, it was.
The AI wave changed everything
Somewhere along the way, it became obvious that AI wasn't a trend. It was a shift. And I knew I needed to move fast.
So I paused, rebuilt a big chunk of BlogBowl, and added AI capabilities. The idea was simple: why write blog posts manually when AI could research, draft, and publish them automatically?
We launched on Product Hunt. And something unexpected happened. We won Product of the Day.

That was a great day. Genuinely. The kind of day that makes two years of work feel worth it.
The feedback that changed everything
Then the comments started rolling in. Almost every person said some version of the same thing:
"This is cool, but I already have my blog on WordPress / Shopify / Webflow. Can it work with that?"
Here's the thing: BlogBowl is the hosting. That is the product. You move your blog there, and it lives there. It is not a plugin you bolt onto your existing setup. It is the setup. (It is also open source, btw. 130 stars and counting.)
For a lot of people, that was a dealbreaker. They were not looking to migrate. They just wanted the AI content engine without the infrastructure swap.
That feedback stung a little. But it was also incredibly clear.

So I split the product in two
BlogBowl stayed as a hosted content platform for people who want to start from scratch.
RankSpot became something new. An AI SEO agent that connects to your existing website and publishes optimized articles to it every day. No migration. No new CMS. Just plug in and grow.
What RankSpot grew into
Once the products were separated, I could finally go deep.
Today RankSpot is a fully automated SEO/GEO pipeline:
🔍 Keyword research ranked by real opportunity, not just volume
🕵️ Competitor tracking that scans daily and auto-targets their keywords
✍️ 1,500+ word articles with quotes, tables, internal links, and images, published to your blog every day
📣 Reddit monitoring to find conversations your customers are already having
🤖 AI search optimization so when someone asks ChatGPT or Claude about your industry, your business is the one that gets recommended
It works with WordPress, Webflow, Shopify, Framer, Ghost, and more. Supports 100+ languages.
Early users are seeing real results: 0 to 10K monthly clicks, domain ratings jumping from 0 to 29 in 6 months, and founders landing clients directly from SEO for the first time.

Here is a short marketing video explaining what product does: https://www.youtube.com/watch?v=dstCPHFWgPM
Two years, one pivot, two products
The pivot was not easy. Splitting a product you have spent a year on is uncomfortable. But when every single person gives you the same feedback, you listen.
RankSpot exists because people told us exactly what they needed. And today is launch day.
If you have been putting off SEO because it felt too slow, too expensive, or too complicated, this is what we built it for.

One small ask 🙏
If RankSpot sounds like something you or a founder you know could use, a support on Product Hunt today would mean the world. It is launch day!
👉 Support RankSpot on Product Hunt
Thank you for being part of this journey. You shaped this product once already. Let's do it again. ❤️
I wanted to do PH as soon as possible because it actually helps with SEO as well.
But other than that I am about to try:
- cold outreach
- meta & google ads
- founder led marketing
Also about to start recording reels to insta 😅
if you have any other ideas, would be happy to hear that!
Reels is the right instinct, but the channel that actually moves the needle for tools like yours is getting real founders on camera using it. Not polished ads, actual organic moments, someone opening RankSpot, watching it find competitor keywords and auto-publish an article in real time. That kind of content spreads fast in the founder/SaaS community. We run exactly this kind of distribution. Helped a SaaS app get 200M+ views across TikTok and YouTube, all top-tier countries, $40k investment, 10x+ ROI. For RankSpot the visual payoff is perfect, keyword found, article written, published. That's extremely watchable.
Happy to show you what that campaign looked like, no fluff, just results
The part about splitting the product resonates. Sometimes the clearest signal is when everyone asks the same question and it's not the question you built for.
Good luck with the launch.
Yes, customer feedback is incredibly important!
Love the honesty about the pivot, and splitting BlogBowl vs. RankSpot was a smart move—too many founders try to force one product to be everything for everyone. The "no migration" angle is huge for busy founders.
Quick question: How do you handle quality control on the daily 1,500+ word articles? Fully automated is impressive, but do you let users set a review step (like "draft → approve → publish") or does it go straight to their blog?
The pivot here is the real story. You shipped, listened when every single piece of feedback said the same thing, and split the product instead of forcing migration. That is the move most founders skip because it feels like admitting the original was wrong. It is not, it is admitting the market was specific.
Two things to watch as RankSpot scales. WordPress users have been burned by SEO plugins that bloat their sites or silently break things, so be obnoxious about transparency on what gets published and how to roll it back. The first time someone wakes up to an unapproved article, you lose them and their network.
The 'ChatGPT and Claude recommend your business' angle is your strongest wedge for 2026. Most founders are still optimizing for Google. Optimizing for LLM citations is the next frontier and you have the pipeline. I would make that the headline rather than a feature bullet.
Crazy how GEO is starting to replace SEO
Super interesting story! The shift toward GEO is a brilliant play. With more people turning to AI for answers instead of just browsing links, positioning a brand within LLM responses is definitely the next frontier. I am curious how RankSpot handles the tension between high-volume AI output and the 'human touch' needed to stay safe from Google's spam updates over time.
This is such a good example of why listening to users matters more than protecting your original vision.
A lot of founders would’ve ignored the feedback and kept pushing the same direction. You did the harder thing: you adapted.
What stands out to me is that the pivot wasn’t random. It came directly from repeated customer pain points. That’s usually where the best products come from.
Also, separating the infrastructure layer from the AI engine was a really smart move. Most people don’t want to rebuild their stack — they want something that plugs into what already works.
Respect for sharing the full journey honestly, including the uncomfortable parts. That transparency is rare 👏
Excited to see where RankSpot goes from here 🚀
Wow, really appreciate your words!
Yes, it wasn't that easy to realize that you had to build another product after 2 years of building 😅
Love this pivot story — listening to repeated user feedback instead of forcing the original idea is probably why this has real traction now.
Also agree that most founders want “results on existing setup,” not another platform migration headache 😅
Yeah, that's not an easy decision especially for your personal life
This is a really smart pivot.
The part about people liking the AI content engine but not wanting to migrate their whole blog makes a lot of sense. That feels like a very real pain point.
I’m building a small app myself, and SEO is one of the things I keep putting off because it feels slow and complicated. The idea of connecting to an existing site and handling keyword research + publishing automatically is pretty appealing.
Also interesting that you’re thinking about AI search visibility, not just traditional Google SEO. That feels like where things are going.
Congrats on the launch — I’ll take a closer look at RankSpot.
Thank you for support!
Feel free to book free SEO consultation if needed
This is such a strong example of something a lot of founders intellectually know — but emotionally resist:
sometimes the market is not rejecting your vision,
it’s rejecting the shape you packaged it in.
yeah, exactly PMF is not that easy
The pivot from “we’ll host it for you” to “plug this into the stack you already use” feels like the real insight here.
A lot of founders would have treated that feedback as a feature request and kept forcing it into the original product. You pulled the pattern out and turned it into its own thing, which is a much cleaner move.
I’m curious what the distribution plan looks like for RankSpot after the Product Hunt launch. SEO tools are in a brutally crowded category, and there’s an interesting irony there: you’re trying to rank a product that helps other people rank.
Are you planning to grow mostly through founder-led content, integrations/marketplaces, agency partnerships, or ranking for very specific long-tail use cases?
I wanted to do PH as soon as possible because it actually helps with SEO as well.
But other than that I am about to try:
- cold outreach
- meta & google ads
- founder led marketing
Also about to start recording reels to insta 😅
if you have any other ideas, would be happy to hear that!
We're still investing heavily into SEO, but we have a strategy for 1 year, so it's not that fast
I am a founder, I am doing blogs and all the things, but still not getting the visibility you need to really succeed. I think I need to try this....I have heard from many marketing people i follow that getting cited in LLMs is all about having content that answers the questions, I am not sure i am doing this part right, i think i will give your product a shot and see if i get better results! thanks for sharing!!
There're a lot of things in SEO.
First of all you start with technical setup and check if your web is ready to be rankable on google. for example you can use free ahrefs for that.
Than comes content and at the same time building online presence (backlinks).
Than profit 😉
Really helpful insight! I just launched my first product today and this is exactly the kind of honest post I needed to read. Thanks for sharing!
yeah, founder path is not super nice sometimes. Happy that it helped you
what did you build? Curious what space you're going into.
Curious what the long-term play is between the two now. For a new user today, what's the case for BlogBowl over RankSpot + their existing site? Or is BlogBowl mostly serving the people who migrated before the split? Good luck on PH today.
BlogBowl: you have landing page, but no blog. BlogBowl comes with templates and CMS - you can create and publish your blog posts from there. It's also open source. When you're starting out with blog, this is the right direction, because it saves like 40+ hours on setting blog up
RankSpot: AI agent that write SEO blog posts. Btw it has integration into BlogBowl, so RankSpot generates article, BlogBowl hosts it
great product !!
Thank you!