1
4 Comments

🚀Launching today. KPI Crunch: Instant Access to Competitive Insights. Please test & share.

It's a Big Day for us!

After 6 months of development, we're launching the first product of our Competitive Intelligence Open Platform, KPICrunch.com.

Our ambition is to help you analyse any digital landscape across a wide range of data points.

We want to become your favourite CI tool, used on a daily basis to organize your competitive intelligence research.

Our initial product already gives you instant insights into the following KPIs:

  • global web rank (open page rank)
  • amount of pages indexed on Google, a nice indication of a brand's online footprint
  • monthly organic traffic + ranked KW count
  • traffic to keyword (T2KW) performance ratio
  • identification & engagement for most social media channels

You have 2 options:

  • you can either import an existing list of up to 25 domains
  • or use our tool to generate a list of up to 25 competitors based on 2 reference domains

The app is free to use.

We invite you to test it on KPICrunch.com and to send us your first impressions.
You can watch a quick walkthrough video via this link: https://bit.ly/kcloom

Don't hesitate to share the links with your colleagues and friends.

I'm looking forward to your questions & feedback.

Frédérick

on July 27, 2022
  1. 1

    My first idea was to write "How is this different from ahrefs?", but then I checked your site, and after seeing https://kpicrunch.com/report/mindmapping-software I now know how different your approach is. Nice work!

    However, whenever I did competitve intelligence, the major things I looked at were 1) features (does this solve my problem) and 2) price (acceptable price-value-ratio?). And those 2 seem to be missing, which is understandable since it requires (mostly) manual work to gather and compare.

    1. 1

      Thanks for your question.

      It's part of the roadmap ahead of us. We will add those data points:

      • business data (revenues, fundraising)
      • HR (headcount)
      • Tech stack
      • ad vendors if ad-supported + advertising revenues estimates
      • Pricing / Features monitoring
      • UX/UI changes monitoring
      • Newsletters + content marketing monitoring
      • Historical data recording
      • Predictive & prescriptive angles
      • Trends monitoring at landscape level
      • Integration with third-party data sources

      Etc.

      1. 1

        Nice. Looks good.

        I'd add compliance and regulatory stuff, e.g. company entity home country, tax status, SOC2 or ISO27001 etc.

        What's your target group?

        1. 1

          The target group of the final product will be broad: founders at the ideation phase, SMB owners, marketers, sales (SDR), M&A execs, journalists,... anyone with a vested interest in CI. One of the main entry points, when the product will reach its maturity, will be the CI Search Engine (what you have at the bottom of the home page is a nice taster).

Trending on Indie Hackers
I'm a lawyer who launched an AI contract tool on Product Hunt today — here's what building it as a non-technical founder actually felt like User Avatar 151 comments Never hire an SEO Agency for your Saas Startup User Avatar 79 comments A simple way to keep AI automations from making bad decisions User Avatar 65 comments “This contract looked normal - but could cost millions” User Avatar 54 comments 👉 The most expensive contract mistakes don’t feel risky User Avatar 41 comments We automated our business vetting with OpenClaw User Avatar 34 comments