Lead generation guide for SME without a budget
Hi! I know that lead generation must be one of the top priorities for your business.
I created a complete guide to help you build your lead generation strategy without any budget!
Visit our blog to read the article:
https://www.makesales.io/blog/lead-generation-the-final-blueprint-for-sme-without-a-budget
Hope you find it useful! I'd love to hear your thoughts about it :)
All the strategies mentioned in this article are purely for organic lead generation, but the problem is that lead magnet, launching a podcast, writing a blog post, doing webinars, or giving product trials can also cost a lot and may not be able to reach many people. Some of these require a lot of investment in terms of time, effort, and money but they never guarantee success. I am of the view that paid lead generation techniques can be much better strategies for people who want to get clients fast.
Some of the paid strategies can cost a fortune, but there are some tools like Aeroleads that do not while they still provide verified information on the prospects. I use Aeroleads for generating leads for my business through LinkedIn. I have developed a standardized procedure that allows my firm to generate leads that have a higher chance of conversion into clients and have hired interns for carrying out the lead generation procedure for me. Ever since I started using this tool, the number of clients I have taken up is a lot more than what I was getting with organic methods.
I like it. One problem I've had is defining my persona in a big, crowded market prior to reaching out. I feel like I can get meetings, I just am not totally sure who the persona should be. Any thoughts on this messy problem?
Hi, thanks for your comment :) I'm glad you liked it!
Yeah, defining your persona is not an easy task! In fact, you can have more than one persona for your product. To better define it, you could make an A / B testing, contacting different profiles or potential people that may be interested in your value proposition. Try to follow the same approach for each group and try to understand their needs and how your product/service can help them.
In the end, you could compare the results of each of the groups to find out which one is most interested and who you can help more.