Lead magnet for Youtubers?

There are two main audiences you're going after and there are different ways to get them. But for the most part, the principle remains the same.

Running ads to get leads isn't probably a good idea as it involves $. But to get a quick proof of concept, the path of least resistance

Here are some ideas:

1. Cold Outreach to get YouTubers

I've worked as a media buyer and had to reach out to influencers for brand deals. Most influencers have a contact email visible exclusively for biz enquiry. They read these emails.

You gotta define who you want to reach out too. Like up to 100k subscribers? More? What niche should it be in?

While your service can work for any niche, I recommend to aim for 1 niche in the beginning.

It's easier to convince advertisers tho join when you say you have influencers who are targeting a specific demo.

Reach out to the influencers and be honest saying that it's in Beta and you're inviting them to join for free.

Cold outreach to get advertisers can also be effective but not all brands have influencer budgets and it's harder to filter out interest.

2. Reddit Groups for advertisers

Reddit is a gold mine but be careful because you'll get kicked out for being too spammy. I had a bunch of issues in the beginning.

Search for groups around

• influencer marketing
• YouTube marketing
• Affiliate Marketing

Search for threads around the same service you provide and join in the conversation or just post about how you can help them find influencer who target their core demo.

Advertisers specialised in certain niches love to know that they easily get access to influencers who speak to their audience.

Working as a media buyer it was a serious issue trying to find the right influencer and did a lot of research to see their demographics etc. Having a user friendly solution where you can filter by demo and reach and subscribers would have been amazing.

3. Facebook Groups

Same as above, groups around advertising and marketing and influencers.

For the most part the above implies having 2 different messages saying how you help folks and that you need beta testers. The rest is just putting it in front of the users.

Hey, looks like we are building for the same space. Let me know if you are up for chatting ian@lasso.so

I think I would 2 main things.

1. Be active on social media, especially Twitter. Find those relevant for your product and then tweet in that area. Don't promote your product, just be helpful, share tips and tricks.

2. Find Facebook groups and do the exact same thing. Don't promote, just be helpful.