Leading Market Data Provider New Landing Page Review
Hi,
It's been almost four years since Finage launched, and the homepage has evolved significantly to meet fintech industry standards. I would like to share Finage's new website with you. What do you think?
You have helped me improve Finage over the last four years, and I am confident I will receive great feedback from you again.
Cheers!
Hi! I've checked you landing page and signed up. Here are my quick thoughts:
👍 Great Hero section: clear and concise title and subheading. Love it!
❤️ I also like the engaging "How to use our market data"section with well-explained use cases
What to improve:
It's generally recommended to have only one call-to-action per page. If your goal is to get more sign ups, then I'd remove all "Book a call" or "Get a consultation". You can A/B test it, but it's a very well-studied heuristic for building landing pages.
I think that your current copywriting can be improved. I feel like most of your titles are a bit too wordy and uninformative. For example, instead of "Discover a wide range of products tailored to your needs." (which is uninformative because it says nothing about your specific product) I'd suggest something like "Get the data you need to [your target customers' goal]" or "Data solutions that fit your needs".
Good luck with you landing page!
This comment was deleted 8 months ago