Lean Startup any useful for B2B?
I'm just re-reading Eric Ries' famous book Lean Startup. Half way through I'm realising that the book entirely focusses on B2C businesses. That's where split-tests and cohorts make a lot of sense. A common advice among Bootstrappers however, especially to unexperienced founders like me, is to go for B2B. Are the techniques described in Lean Startup useful at all for B2B businesses in their early stages?
Yes. The same principles apply. He has a follow up book called The Startup Way that focuses more on how enterprises can implement the principles, with most of those case studies being B2B
Great thanks!