Generating content can be challenging, stressful, and time-consuming, even for those with an idea of how content marketing works.
Learn how to create an endless list of content pieces no matter the niche, level of expertise, or platform.
You will discover forums that talk about your main topic.
For this exercise, I'm focusing on agencies.
After checking the threads, categories, and tags, I found people talking about the white-label model.
Current topic list: White-label agency model.
Look at the websites, review sites, and list articles that show up. Focus on the headlines, comments, and repeated terms.
Current topic list: List 1+ Client retention strategies, outsourcing, and case studies.
There's always someone who writes an endless guide with anything you need.
Don't skim through it.
Take the time to read a couple, so that you can feed your topic list.
List 2+ Softwares, Business model, and project management tips.
4.Reddit
There are two ways to use Reddit while researching:
Type your niche inside the general search bar and look for subreddits.
Only search across a specific subreddit.
See the comments, subreddits, tags, popular posts, and most frequent sources of discussions.
Add them to your list of topics.
5.Keyword research
Use your favorite research tool and see the related terms to your niche.
For a phone, it might be accessories and cases.
For an agency, it might be scaling and team structure.
For a drone, it might be photography.
Add anything related to your list.
6.Have a coffee and keep going.
Extra sources you can use to find topic ideas:
Quora.
Top 10 lists.
Google snippets, people also ask, and related searches.
Facebook audience building features.
Amazon reviews.
7.You are gathering clusters/topic branches, not keywords.
The goal is not to create a keyword or article right away.
The idea of this exercise is to understand the cluster/branch/parent topic that you'll use during your brainstorming sessions.
After you have a list of around ten, choose a format, platform, and framework based on the content idea.
Updated list: White-label, software, business model, project management, client retention, goal setting, pricing, case studies.
After choosing a format, an idea based on a bigger topic, and validating it with basic research, be ready to create the best content out there.
Creating high-quality content is hard for even those with experience.
“Quit or be exceptional. Average is for losers.”-Seth Godin.
Comment here, send me a direct message on Twitter @MrNicolasForero so I can give you free case-by-case advice.