Learning how to embrace better outcomes?

I'm in the midst of rebranding my newsletter. Along with my overarching personal brand as well. After selling my 8-figure business in 2018, I've been on a mission to help others find success and learn from my failures.

What felt like a good name at first (The Service Zealot), has become painfully clear over the past few months how wrong I was. If people are even familiar with the word 'zealot', most associate it with something negative.

I wanted it to show my fanatical devotion to service firms. They are great in number, exist across nearly every industry, and are relatively easy to start. Yet so many merely exist and never discover their full potential.

Yet that didn't resonate with most people. Branding is hard.

So I've spent weeks overthinking what I could call my newsletter. I jotted down so many clever and aspirational names that I've lost track of most by now.

In the end, I stumbled upon a concise one-liner that will serve as my tagline across social media. And from it, I pulled the new name for my newsletter.

"I help service firms align with customers for better outcomes."

Along with the new name, Better Outcomes, my latest issue calls out how that will influence my writing going forward. I encourage you to check it out, subscribe if it's helpful, and share with others that may benefit as well.

https://betteroutcomes.substack.com/p/embracing-better-outcomes