Leaving my $400k/year agency to start a tech Startup

[Building in Public - ep 0]

I’m Gabriele, founder of Cassandra, a Budget allocator that tells advertisers how much and where to spend the advertising budget to maximize the ROI.

We want to remove waste in the marketing budget and stress from advertisers in their activities.

We started this company in January.

I personally left my managerial role in the marketing agency I built (Hybrida Marketing) and went all in with Cassandra.

So far this is what we achieved:

• Built the MVP
• Acquired 50 leads
• 20 beta testers
• 5 paying clients
• MRR = 10k

Even though we are generating revenue, we are not scalable yet.

The road to go is still long.

So far we learned that:

• Innovation adoption takes education

• Data is a mess in all the companies, there is an incredible need for data centralization

• Price your service/product based on value and not based on costs

• Language market fit is a real thing, if you have a great product & you talk too difficult, you’ll not make leads or sales.

I will share updates once a week about the progress of our startup

Cheers

(In the photo, me and my CTO Cristian Nozzi)
#startup #buildinginpublic