Lesson Learned: The 4 segmentation steps that achieved a 3.2x RPE lift (Micro-Case Study)

I work with SaaS founders to turn their email lists into consistent revenue engines. Here’s a micro-case study from a recent project where we increased email revenue 3.2x in 6 weeks without driving more traffic.

Step 1: Analyze the baseline

Open rate: 18%

CTR: 4.5%

Revenue per email: $0.82

We dug into the sequence and identified friction points: vague subject lines, weak micro-commitments, and a lack of outcome-focused copy.

Step 2: Strategic tweaks

Subject lines: Shifted from “New features available” → “How your team can save 12h this week”

Email body: Focused on outcomes first, then features second

CTA: From generic “Learn More” → “Book your 15-min demo & get your team 12h back this week”

Step 3: Personalization at scale

Merged behavioral data: opened last 3 emails? Highlight their top pain points.

Segmented users by trial activity: active vs dormant vs expired.

Result: Highly tailored emails, zero extra traffic, 3x better engagement.

Step 4: Results

Open rate: 32%

CTR: 13%

Revenue per email: $2.63

Outcome: SaaS founder doubled MRR from their existing list in under 2 months.

Takeaway / Strategic Framework:

1. Audit sequence for friction and vagueness

2. Lead with outcome, not feature

3. Personalize behaviorally & segment smartly

4. Use strong, high-value CTAs — make them impossible to ignore

I'm offering a free, no-obligation audit of your SaaS email sequence. I'll identify 2–3 specific, immediate tweaks that could boost your revenue 2x. Email me directly to claim your spot: [email protected] — 100% value, zero sales pitch.