2
2 Comments

Lessons about the creator economy from Twitch and Substack

Hi everyone, I used to work at Twitch and now write a newsletter on Substack. I see many parallels between the creator economies on both platforms, so wanted to share eight lessons:

  1. Consistency is the key to growth.
  2. The 80:20 rule applies to both creators and fans.
  3. The community is just as important as the content.
  4. Creator collaboration helps all creators grow.
  5. Unbundling will lead to rebundling.
  6. Different monetization for different willingness to pay.
  7. Come for the tool, stay for the network.
  8. Small creators want discovery. Large creators want revenue.

More details in this thread and post, let me know what you think!

on November 19, 2020
  1. 1

    Super Interesting! 😎

  2. 1

    @peteryang Thanks for sharing these lesson. My product ruttl is getting geared up for launch and I have been focusing on building a community, rather than just a product.

    I am confused but curious- what exactly did you mean in the unbundling and rebundling tip?