Lessons and results from making big changes to Scribly.io
Hey guys! What a week - I've been working like a little beaver to make lots of changes over at Scribly!
WHAT HAS CHANGED?
Rather than focusing solely on copy/content production we're moving to a fully done-for-you content service including SEO research, planning and writing. Here's the link to see the updated offering online 👉 scribly.io
As part of our new packages, you now get:
- An actionable content plan tailored around your specific goals.
- A scalable amount of monthly content produced by our team of awesome writers (no change there!)
- Much more flexible packages. You now buy a certain number of words which you can use across any content/copy you need.
- Unlimited edits
- A dedicated account manager
Prices have come down, and now start from $495/m, which includes 2500 words per month, but you can scale up as much as you need. The more words you buy per month, the cheaper it is.
WHY DID IT CHANGE?
- Producing content is super valuable, but loads of clients told us they needed help figuring out what they should be writing about in the first place.
-Clients also told us they needed something more flexible than fixed amounts of content. They wanted to be able to use words like credits however they needed.
OTHER COOL STUFF
- I worked with a new service called Applause Lab to create a testimonial to put on the site.
- I've now embedded SPP onto the site so you can buy directly online. This is something I've been really nervous about but let's see how it goes!
RESULTS SO FAR
The response has been great so far. I did a soft launch with old clients and managed to sell 4 packages after emailing 6 people - pretty amazing! I think the flexibility, more affordable price and SOLUTION/OUTCOME focused value prop resonates so much more.
Just wanted to share to end the week on a high! If you're interested in finding out more or have questions just give me a shout 😄
