Lessons from “SQUID GAME” For Customer Success Professionals

A tyrannical blood bath with over 400 players competing for the same price is a great analogy for today’s market. We are all just competing for attention from customers. “Squid Game”, a South Korean series is on the tip of the tongue of avid (binge) watchers. There are multiple reasons to love the show. The design is immaculate, the plot is downright crazy, the characters are unique and each episode leaves you wanting for more. Squid Game is a great insight into how to adapt, persevere and come out on top. And you can apply these lessons as Customer Success professionals.

A Personalised Journey
Customer Success Managers should take notes on how well-established game masters were with each client as you should be with your accounts/customers. Understanding their pain points, showing them value, and creating a personalized experience are ephemeral skills in the Customer Success domain.

Advocacy is the Best Form of Marketing
The customer’s voice can be heard from peaks. Everyone started watching Squid Game because everybody else was talking about it. If you get your customers to talk about you as Customer Success professionals, you would have done an excellent job. People trust peer-to-peer recommendations and it piques their interest as well. Advocacy is a skill to master for CS professionals.