A couple of days back I was going through our numbers for our Product and realised we haven't made much sales. We are just at 350$ after building our product for the past 6 months.
Confused, exasperated and bewildered I wondered what is wrong with the product and that it wasn't making any dramatic sales.
I posted the same on Reddit community and asked if anyone who has been in the same situation could guide me or help me out
To my surprise, the post attracted a lot of attention and the most common comment I received was how confusing my landing page is. The hero didn't make sense and the did not align with the explainer video and it wasn't clear what the product did.
My website and myself were brutally roasted and it made me further sad. But then I tried to look at all the feedback in a "glass is half-full" approach and it changed my perspective. A lot of them suggested what is wrong & what can be done better. Many took my website and also revamped it.
Lessons:
#1 Any feedback is good feedback.
#2 Critical feedback shows you the mirror
#3 If the majority are pointing out a common problem, then it's a problem that needs to be fixed
#4 Look out for feedback from people who not just find out faults but offer an alternative solution
#5 Help can come in different ways only if one remembers to turn on the light![Dumbledore from Harry Potter]
At the end of it all, while the website was roasted we also received a huge influx of traffic and converted traffic to 5 sign-ups. Again, it may not be great number but it's about perspective no?
Link to the reddit post: https://www.reddit.com/r/SaaS/comments/1aywo0z/we_have_made_only_300_in_the_last_6_months/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button
Link to the landing page: http://www.productlogz.com/?utm_source=reddit&utm_medium=blogpost&utm_campaign=cross-promo
Very interesting! How did you manage to drive traffic to your page without posting the link or mentioning the name of the product?
Great job! I appreciate the positive perspective that you have
Was just thinking/mentioning getSatisfaction the other day and discovered they don't exist anymore
Your page looks reasonable now IMHO
You could breakup some of the texts like
"Collect & organize Feature Requests, conduct user research with in App Surveys, publish Roadmaps & Changelogs with User Notification"
Instead of a paragraph make it into bullet points
"Your All in One Feedback Management software"
And
"Feedback Management software"
Would probably have the same value
But might use that space to some better marketing works
What would your target appreciate more? "Engaging" (as in providing more input than normal), "time saving"? ... What would ppl adapting this system want to gain vs what they currently have? You can push that one top benefit in the title or have some generic "you'd love"
Can you provide a live demo account? (For the page I mean that has a create account for free from there)