Lessons I've learned so far

Hi guys, I've recently done a review for my annual goals and want to share my notes and lessons I've learned for the last 2 years of working on my side projects:

• Eliminate as much friction as possible along the user-to-customer way for your product. In extreme it means to show your offer to a user right after on-boarding.
• On-boarding should guide a user how to get value from the product in less than 30 seconds and nothing else.
• Avoid trials - they prolong user's path to your offer. Prefer freemium to trials where you could artificially restrict user's ability to get value from your product. User should stumble upon the product's value metric every session, suffer by not able to having it and see your offer straight away.
• Start market before development.
• Start write your content before your marketing.
• Always collecting emails. On an early stage prefer email collection to conversion. You have better chances to reactivate user with email than revive a lost visitor without one.
• Always be testing. There is always a better version of your product waiting for you.
• Don't ship features. If you ship features stop today and think which one to remove without loosing your UVP.
• Time is a king for bootstrapper. Don't expect quick results. Do back-envelop estimations for revenue and grow and plan for three years rather that three months.
• Any hype is good for your content. People usually avoid perfection. Consider flaws in your content as a hint of controversy audience would like to point you out to.

Have a great day guys!